alexjohnson
macrumors regular
This isn't true. There are different credit norms in many European countries, and some cultural ones: many German retailers refused to accept credit cards (interchange fee) and while that is not now true they still don't have the centrality. EU pressure on interchange fees means that points are not nearly as attractive, and cash back virtually unheard of. So, I'm going to guess debit card use is higher as a share of spend than in the US. The UK — not EU, but operating in a very similar regulatory environment on the consumer side — has a credit culture that is very similar indeed to the US, and Klarna is a Swedish company, originating BNPL there.Presumably that's due to the privacy restrictions imposed by foreign countries on data sharing. The US credit market can pull in a ridiculous amount of data points. In the EU that would be quite difficult, if not impossible, to do in the current regulatory environment.
Credit validation is about trying to evaluate risks, and you can't evaluate risk if people can hide their risks from you legally.
There was an article a while back talking about why there's no European version of Visa/MasterCard; it delves into the issue in more detail.
I would not be surprised to see Apple expand this if it is successful: it is not unusual for its product launches to be geographically staggered. After the Apple Card fiasco, there may also be some humility about taking smaller steps (though humility is not exactly a core Apple brand value…!). So I don't think there is much in the way of a barrier. The one thing I really have no idea about is consumer protection legislation and the condition of the item at the end of the lease. The UK used to have a hire purchase "norm" for things like white goods (superseded some years ago by easy credit) which is legally completely different but conceptually, allowed payments that could be stopped with goods returned and while you would own the product at the end of the term, you did not until that last payment. In addition, all European countries have versions of the phone subsidy model, either buried in the monthly plan or as a separate payment, and so the situation of having to pay for something broken or lost for months or years is already there too. And, you can (of course) absolutely sign up for these things at point of sale.
I'm not sure what article you refer to but both Visa and Mastercard have joint European antecedents. Visa started as the BankAmericard brand licensed by BofA, but came to be owned by its members. A French (compatible) version was Carte Bleu. Seeing the BofA product, consortia of European banks created Europcard and (UK) Access. These allowed interoperability with MasterCard and in the end adopted its branding globally. But both were alliances of banks and not standalone corporations until the 2000s: it's not the case that either was an American export in the way that, say, the iPhone is.
