I signed up for the Apple Upgrade program on the first day the iphone 7 was available for pre-order with the intention of trading it in as soon as the highly anticipated iphone 8 is released. Well, my iphone 7 was lost/stolen within a couple of weeks of having it. I wasn't in the best state of mind when I lost it. I had taken my best friend to the ER who is battling a horrible cancer. It was late and I was exhausted. I'm still trying to recover it, but as each day passes the likelihood seems be be narrowing. Yesterday, I went to an apple store to buy a new one only to find out they're sold out. Then I learned all stores in my state were sold out. Online had a 3-4 week ship time for the identical phone (7 plus 256gb matte black). They told me that I should try my luck with my carrier to see if they have any and then transfer the Applecare+ on your lost/stolen phone. They said I had 30 days to transfer the Applecare+. I lucked out and found the identical phone at my carrier, they had two left (and the other stores in the area were sold out, so I definitely got lucky). I bought it contract free and then today I called 800-MYAPPLE. The first representative said that it cannot be transferred. I then said, your website says it can be. https://support.apple.com/en-us/HT202712 She transferred me to a senior tech support rep, who also told me it couldn't be done. He eventually said, well I can't do it, but the department that would be able to is Agreement Admin department. He put me on hold and after 45 minutes, I explained was able to talk to an agreement admin person. She said, I understand your first iphone 7 was purchased under the Apple Upgrade Program and you bought the second one through your carrier and you don't want to lose your early place in line for Apple Upgrade Program. She got it instantly. So all she needed was proof of purchase for the new device. I snapped a picture of the receipt and Applecare plus was instantly transferred. Now I don't know if I'll have problems come iphone 8 trade in with Apple. I'll continue paying the $45/month (I have no other choice anyway) and hopefully I won't have any issues. My point in writing all of this is two-fold: 1. letting people know that if this happens to you, that you can transfer your Applecare+ to your new device so long as it is within 30 days. 2. I do wonder what happens to people that have their iphones lost or stolen after the 30 day window. Sure, I could pay off the $1050 due with Apple Upgrade program and just sign up again with a new phone, but that would have put me in a window of time when the iphone 8 will likely be sold out. Basically, I wonder if Apple has a protocol to keep people in line so long as they have the exact phone model with the required Applecare+ on trade-in day. I guess I'm wondering if people are being needlessly penalized in this way.