Apple Used Giant Panes of Glass to Build New SoHo Staircase

Discussion in 'Mac Blog Discussion' started by MacRumors, Jul 17, 2012.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Last year, Apple unveiled a new, streamline Fifth Avenue cube that reduced the number of glass panes from 90 to 15. This year, Apple Retail revamped the SoHo store with an extensive expansion into space once occupied by a United States Post Office.

    Along with adding more sales space, Apple's architects redesigned the famous glass staircase. Apple first unveiled the glass staircase design at the SoHo location in 2002, a design that has made its way to dozens of high-profile stores.


    With the SoHo redesign, Apple has done to the iconic staircase what it did to the Fifth Avenue Cube. Instead of stitching three pieces of glass together to make the sides of the staircase, Apple has built a 30-foot long, zig-zagging single pane of glass. The sides are made out of 5 single sheets of glass laminated together.

    Core77 has a number of other photos of the new staircase that are worth exploring.

    Article Link: Apple Used Giant Panes of Glass to Build New SoHo Staircase
  2. antster94 macrumors 6502a


    May 2, 2010
    London, UK
  3. Sixtafoua macrumors 6502


    May 29, 2009
    Boston, MA
    Do seams honestly bother anyone? This doesn't seem like a very effective use of apple's money.
  4. peteullo macrumors regular


    Dec 13, 2009
    Scranton, PA
    All comes from the pursuit of perfection embedded in this company by Steve Jobs. The stairs didn't have seams because they knew it would have seams. Just like how Paul Jobs taught Steve to paint the other side of the fence even though no one would see it. The whole idea is that you know it's there.
  5. akb macrumors member

    Feb 16, 2004
    It means Apple's insane attention to detail is intact, even though Steve is gone.

    That's great news.
  6. electrovir macrumors newbie

    Jul 13, 2011
    That must've been one heck of an installation process!
  7. LimeiBook86 macrumors 604


    May 4, 2002
    Go Vegan
    Wow, I can't even imagine the replacement process if a piece had to be fixed. But I'm sure they're pretty heavy duty.

    The SoHo store is great, I haven't been there since they've opened, but I've always liked the little theater setup they had inside. :)
  8. ixodes macrumors 601


    Jan 11, 2012
    Pacific Coast, USA
    Apple must have a glass fetish.

    Glass stores, glass phones, it's time to get a bit more creative.

    Either that, or secretly they've bought the Windex company.....ha..ha...ha....

    All this glass is getting old. :)
  9. hobo.hopkins, Jul 17, 2012
    Last edited: Jul 26, 2012

    hobo.hopkins macrumors 6502a


    Jul 30, 2008
    Of course it isn't the most effective way to spend their money. If they only acted in ways that were perceived as "most effective" their track record would look more like RIM or Microsoft of late. They have a culture of paying attention to even the smallest detail - I hope this continues.
  10. ArtOfWarfare macrumors G3


    Nov 26, 2007
    They bother me.

    The arts are very much a worthwhile thing for Apple to spend money on, in and of themselves.

    If you must justify the cost though, notice the fact that Apple doing it generated a little bit of news. I, and many others like me, will probably spend a few extra seconds in the store to examine the staircase a bit more than otherwise. In doing so, I increase the odds of my deciding to buy something while I'm there.

    Now something Apple really needs to improve are their bathrooms... I was extraordinarily disappointed by how much it looked like a gas station bathroom at my Apple store. I'm not saying it was dirty... it was just so... boxy. It was a box with a toilet and a sink. The dimensions were all wrong. The lighting was horrid. I felt like going to a bathroom elsewhere rather than staying in the store's bathroom.
  11. fattywall macrumors newbie

    Jul 13, 2008
    It's a pity about the silver fasteners on the steps though, I wonder if it could all be laser cut from one large piece of glass?... just a thought apple.
  12. seamer macrumors 6502


    Jul 24, 2009
    Is this similar to the stuff they used in China to make all the up-skirt shots? Never been to SoHo.
  13. LaWally macrumors 6502a

    Feb 24, 2012
    "Apple has built ...". Nope. Apple only designs, others build for them.
  14. Mal macrumors 603


    Jan 6, 2002
    Huh. I've only been to the mall stores, where there isn't a bathroom in the Apple Store itself. I'd expect those to be nicer, but maybe there's some constraints that keep them from really improving it much.

  15. kazmac macrumors 604


    Mar 24, 2010
    On the silver scream
    the glass staircases - don't like them

    The glass stair case is the element I can't stand about 5th Avenue. I always feel like I'm going to fall down as I descend, so I wait for the elevator unless they have the temporary carpet installed on the steps.
  16. nick_elt macrumors 68000


    Oct 28, 2011
  17. Big-TDI-Guy macrumors 68030


    Jan 11, 2007
    Honestly - still feel the older cube store looked better with more smaller panes than it does today. Especially during the night. Now, the building no longer blends into ambient structures, yet does not visually stand alone, either.

    I've always wondered how well these stores / stairs would fare during a moderate earthquake or fire.
  18. Mad-B-One macrumors 6502a


    Jun 24, 2011
    Southern Plains
    Reminds me of Tesla

    Tesla invented an "earthquake machine" (the name he gave), and oscilator that would find the objects resonance frequency to shake it appart. His claim was that he could bring down any bridge with it (and the Mythbusters showed that the principle works). These stairs would be the ideal test subject. Alternatively, ask an Operette star to sing up the ladder? :rolleyes:
  19. tbrinkma macrumors 68000

    Apr 24, 2006
    I know it's a joke, but the Operette star would have to be one *heck* of a bass, because the resonant frequency of that staircase is very likely going to be *sub-sonic*.
  20. Jason Garza macrumors member

    Jun 19, 2012
    Good design is never a waste of time or money. As a child my elementary school was renovated and given what was a very modern design for the time. I can remember sitting there stairing at the angles of the walls and how they met the ceiling. The lights with there mate finished steal were so beautiful in there simplicity. You never know those stairs may inspire the next Jonathan Ive.
  21. Spit-fire macrumors newbie

    May 19, 2011
  22. FrizzleFryBen macrumors 6502

    Dec 14, 2009
    Charlotte, NC
    When I was shopping for a fridge, I had to have stainless steel, even though it was more expensive. And when I found one that had tons of LED lights that faded on when you opened the doors...I HAD TO HAVE IT. It was $400 more than I wanted to spend, but 2 years later, I still love opening that fridge...every time. Once perfection is defined, some people gotta have it. ;)
  23. Mad-B-One macrumors 6502a


    Jun 24, 2011
    Southern Plains
    you can double the frequency a couple of times for the same effect though. That is why a sound one octave up or down will "match" - or resonate - with the first tone. It might require more energy though.


    Because we like estatics. It's not major news anyways: second page.
  24. unplugme71 macrumors 68030

    May 20, 2011
    I wonder what kind of testing was done for safety.

    It seems as if either side cracked, it would bring down the entire staircase.

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