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I sent an e-mail to Steve.
Dear Mr Jobs,

iTunes Music Store is a great Internet-based service that offers music download in many countries in the world. Unfortunately, there are no local stores it some European Union's member states. Furthermore, people from these countries are denied access to other UE members' stores basing on their country of origin. Such policy is thus violating article 81 from European Commission's treaty prohibiting restrictive business practices. This is an example of Internet discrimination.
You are leaving almost 100 million people from 12 countries behind.
While I know you justified your actions with your contracts signed with publishing companies, I want to underline the necessity to change your ways of thinking about our market, especially after signing the Pan-European contract with PRS for Music.


I believe your policy is a result of misunderstanding of what modern Europe really is.


While our continent for many centuries has been composed of separated countries, often fighting wars and divided by many conflicts, the last 60 years show a tendency to unite. It is within European Union that most of european countries connected their economical and cultural strength. What is extremely important is that with the — still progressing — introduction of common currency and recent political treaties this organization goes towards federal system, similar to the american one.

People within the EU learn other languages, travel, do shopping, study, work and live abroad. Free internal market and open borders within the union allow us to move from one state to another just like you cross the border of California and Nevada. While there are 23 official languages of EU, most of them belong to three main families (latin-german-slav), making it easy to acquire new language competencies. In most of european countries at the level of high school every student is fluent in one foreign language (mostly english) and can communicate in another.


I encourage you to think of EU as of a federal country populated by 500 million open-minded people living in 27 member states. A country with open internal borders and a free market.


I use Apple devices for few years already and I appreciate your attachment to the highest quality possible. I try to reward you for your effort by buying new products and introducing new people to your technology. Still, I feel discriminated when I'm denied to use an Inernet-based service within the EU in spite of the fact that my citizenship is equal to those from France or Luxembourg.

While your actions are understandable from marketing point of view, you have to understand that by entering European Union you have to obey local law. I believe Apple cannot use the excuse of the necessity of negotiations with local copyright holders: while it makes the business a bit more difficult, it's still possible to achieve. Thus, should be done.

While I appreciate your progress in making the iTMS experience available to more countries (like your recent expansion of Video store in France in Ireland), I'm afraid this policy will require another 20 years to fully expand in the entire European Union. Furthermore, I see no reason that would stop you from opening a Pan-European iTunes Music Store after you signed a contract with PRS for Music.

You can read the entire discussion that inspired me to write this e-mail on MacRumors forum here:
https://forums.macrumors.com/threads/907800/

Sincerely,

--
Wojciech Mosiejczuk
+40 765 02 7575
+48 663 425 457
http://mosiejczuk.pl
wojciech@mosiejczuk.pl
http://kazdymaswojekino.pl
 
I don't understand why Apple is obliged to follow the laws of a region that they're not based in...
 
I don't understand why Apple is obliged to follow the laws of a region that they're not based in...

Ask Microsoft and why they had problems with Internet Explorer.

Seriously, I don't know why it works like this (I'm not a law expert) but Apple already proved this to be true by "stopping price discrimination" in UK some time ago (after an intervention of European Commission).
 
At the beginning of 2008 the Commission was 'pleased' that Apple was proposing a pricing alignment within the common market so as to ensure all EU citizens in Member States with iTunes Stores would pay the same price for the same goods and services; has this happened? Our prices have remained the same; have those in other Member States been raised in accordance? Apologies for the ignorance.

Apparently, it also understands the 'difficulties' faced by Apple in negotiating deals with music companies in the Member States where it does not presently have iTunes Stores. Perhaps Article 101(3)(a) TFEU [the updated provision, following the enactment of the Treaty of Lisbon which effectively turned the EC Treaty into the TFEU; previously Article 81(3)(a) EC] sheds some light on the excusability of its actions insofar as it provides for exceptions where "[deals negotiated would] impose on the [companies] concerned restrictions which are not indispensible to the attainment of [their] objectives."

It is wholly unfair that those in the unfortunate States without iTunes stores should have to go without even though they are part of a supposedly free and common market set up over fifty years ago entirely with the aim that such nuisances should not occur, but it is my guess that those involved in the proceedings have found their way out of these provisions - which in themselves are more aimed at controlling intra-Community competition between companies. As the provisions are usually invoked in the Court when a company is bringing an action against another, it is clear why, in this instance where there is no identifiable legal person 'losing out' but rather potential consumers, nothing has been done yet.
 
I don't understand why Apple is obliged to follow the laws of a region that they're not based in...

It seems unfair but it's the same everywhere: when you trade in any jurisdiction you must comply with the laws of that jurisdiction in relation to trading as you are operating (and competing) with other traders and contracting with consumers of that jurisdiction so you are subject to the legal implications of those contracts.

Similar to the gutted feeling I had at 18, being able to drink legally in the UK but unable to do so whilst on holiday in the USA.
 
Why do you even buy music off the iTunes store; it's crappy quality and odds are you can buy used CDs for less.
 
Article 101(3)(a) TFEU [the updated provision, following the enactment of the Treaty of Lisbon which effectively turned the EC Treaty into the TFEU; previously Article 81(3)(a) EC] sheds some light on the excusability of its actions insofar as it provides for exceptions where "[deals negotiated would] impose on the [companies] concerned restrictions which are not indispensible to the attainment of [their] objectives."

Thanks for precising this. While I will wait few days for this – maybe not highly "probable" but still "possible" – answer from Steve, I'm going to start preparing an official complaint to the EC. Do you have any experience in this matter?
 
Thanks for precising this. While I will wait few days for this – maybe not highly "probable" but still "possible" – answer from Steve, I'm going to start preparing an official complaint to the EC. Do you have any experience in this matter?

I'd maybe address a strongly worded letter to the Commission stating your dissatisfaction with the current situation and perhaps ask what, if any, breaches of Union law are in effect. Your best hope then is for a reply detailing how severe the situation is and how likely any further action is; as I said, if Apple's failure to implement iTunes Stores in these 3 Member States is excusable under the TFEU then the only obligation they have is a purely social one.

I'm studying LLB and have an exam tomorrow afternoon on EU law. I've also been pouring through cases where Article 101 TFEU [ex Article 81 EC] is engaged; albeit from the angle of intra-Community competition between Member States.

I do hope they expand into the rest of the Union. A pan-European store doesn't seem likely; the reluctancy of our nation to adopt the Euro and the various areas of law which affect the operation of such stores and are not within the scope of the treaties prevent this from happening.*

*Whilst it does legislate in a number of key areas and has sovereignty over any contrasting national legislation, the Union does not have full legislative or executive competence; Member States retain a large portion of control and it is this which can get in the way in such scenarios as this.
 
I'd maybe address a strongly worded letter to the Commission stating your dissatisfaction with the current situation and perhaps ask what, if any, breaches of Union law are in effect. Your best hope then is for a reply detailing how severe the situation is and how likely any further action is; as I said, if Apple's failure to implement iTunes Stores in these 3 Member States is excusable under the TFEU then the only obligation they have is a purely social one.

I checked in polish-language end-user guides and I've learned that an "official complaint" can be raised only against a member state, not a company. I did send a query letter about the legal procedure to one of the EC contact mailboxes. They've given themselves 15 working days to answer. Something is happening ;) Thanks for help!
 
It's really difficult to fight piracy if big companies like Apple don't care about law.


I think in all of the stuff I've read about the EU lawsuit against Apple regarding the iTunes store, its a general consensus that Apple's ability to create a EU-wide store is limited partly by individual countries' copyright laws and the record labels

See this article from 208 from PCWorld. The anti-trust lawsuit by the EU was dropped because Apple agreed to equalize some of the prices across it's EU stores. http://www.pcworld.com/article/141203/eu_drops_probe_as_apple_equalizes_itunes_prices.html

The Commission was satisfied that the price differential was not the result of collusion between Apple and the record companies. The probe "allowed the Commission to clarify that there is no agreement between Apple and the major record companies regarding how the iTunes store is organized in Europe. Rather, the structure of the iTunes store is chosen by Apple to take into account the country-specific aspects of copyright laws," the Commission said.

It added that it is aware that some record companies, publishers and collecting societies still apply licensing practices which can make it difficult for iTunes to operate stores in a uniform manner in all European countries.

No antitrust action would be taken against the record companies, said Jonathan Todd, the Commission's competition spokesman. "Our understanding is that the record companies that don't apply pan-European pricing [for their music] do so respecting copyright policy, and that is not an antitrust violation," he said.

Seems to me that even the EU anti-trust commission doesn't agree with your interpretation of whatever EU sales law you've found. If Apple could offer pan-EU stores, they would, but they can't, because each EU member country still has it's own laws that Apple has to abide by,
 
I think in the end, Apple will create a single, unified multilingual European Union iTunes Store, since EU regulations have pretty much "leveled the field" in terms of copyrights and release dates in terms of new music and movies there.

And it may be part of a larger settlement with the EU in regards to the iPhone OS 4.0 SDK programming stipulations.
 
In this case I think copyright laws take precedence over article 81. Apple is far from the only American company that uses this kind of apartheid. How many times have you clicked on a YouTube link on a EU-based computer and been told that "The clip is not available in your country"? You want to watch some music video for music that's available for purchase in your country, but due to some obscure copyright claim or other you're not entitled to watch the video (i.e. the commercial for the single or album) because YouTube is US based. It feels like living in China, except that the material you're not allowed to see is just a silly music video, not a handbook to overthrowing the government...

The pan-jurisdictional nature of the internet has created a can of worms for internet-based sales and intellectual property laws, and the next time world leaders hold a summit about money or CO2 it would be nice if they could spend a coffee break on discussing what to do with this damn 'interwebs' thingy.
 
I think in all of the stuff I've read about the EU lawsuit against Apple regarding the iTunes store, its a general consensus that Apple's ability to create a EU-wide store is limited partly by individual countries' copyright laws and the record labels

I believe in this case Apple should open national stores, which is not happening. The last european opening took place in 2005 — 12 more countries still to go. And since Apple signed a pan-European contract with PRS for Music they have all the doors opened for creating a simple EU-store or at least national ones for the countries left behind.

I think in the end, Apple will create a single, unified multilingual European Union iTunes Store, since EU regulations have pretty much "leveled the field" in terms of copyrights and release dates in terms of new music and movies there.

I would love to see that happen, but I am aware that european copyright differs from country to country and there is still a lot to do in this matter. However I see no problem in negotiating deals with each country before the international legislation follows.

In this case I think copyright laws take precedence over article 81. Apple is far from the only American company that uses this kind of apartheid. How many times have you clicked on a YouTube link on a EU-based computer and been told that "The clip is not available in your country"? You want to watch some music video for music that's available for purchase in your country, but due to some obscure copyright claim or other you're not entitled to watch the video (i.e. the commercial for the single or album) because YouTube is US based. It feels like living in China, except that the material you're not allowed to see is just a silly music video, not a handbook to overthrowing the government...

While I agree with you, please remember that so far there is no international law forbidding internet discrimination: no one can force youtube to provide the same content to all the countries in the world. However within the EU each member state should be give exactly the same content, as stated in TFEU.
 
Oooh... it dressed up all fancy, but its another inflated entitlement thread.

Another point to consider (in the UK anyway), is that a seller can set conditions of sale, and has the right to refuse to sell you something - and that is not just limited to cigs and booze.

Frankly though, I'm glad these things are country specific and I don't have to sift through piles of unpronouncable stuff..
 
Oooh... it dressed up all fancy, but its another inflated entitlement thread.

Another point to consider (in the UK anyway), is that a seller can set conditions of sale, and has the right to refuse to sell you something - and that is not just limited to cigs and booze.

Frankly though, I'm glad these things are country specific and I don't have to sift through piles of unpronouncable stuff..

Thanks for sharing your opinion. However I want to remind you that this Internet discrimination case concerns you only partialy since in UK you have a wide choice of services, including iTMS. Please keep in mind that in EU there are almost 100 milion people who are in a situation far worse than yours.
 
I'm sure your local brick and mortar stores could argue that they are being put at a disadvantage as a result 'importing' grey market downloads.

Its the IP distribution rights more than anything else that is the issue here - IP rights holders get to protect their assets after all - despite what the rest of the internet may think. There are also localised ratings etc to consider.
 
I mean no offense, but sounds like kind of a silly law if you ask me. Any company (Apple included) should be able to refuse their service to any country if they don't like the laws or conditions there. Great that the EU is trying to be more unified or whatever... but if the laws are so strikingly different in each country... doesn't that kind of defeat the purpose? I'd say that's more of a case of your country discriminating against companies that the companies discriminating against you personally.
 
I mean no offense, but sounds like kind of a silly law if you ask me. Any company (Apple included) should be able to refuse their service to any country if they don't like the laws or conditions there. Great that the EU is trying to be more unified or whatever... but if the laws are so strikingly different in each country... doesn't that kind of defeat the purpose? I'd say that's more of a case of your country discriminating against companies that the companies discriminating against you personally.

Copyrights in Europe are not strikingly differenet, they are just separate. In fact it means that in each country there is an organisation taking care of copyright management requiring Apple to do more negotiating stuff. Europe has some common standards, that's why EU accessing procedure takes years to complete.
 
Great that the EU is trying to be more unified or whatever... but if the laws are so strikingly different in each country... doesn't that kind of defeat the purpose? I'd say that's more of a case of your country discriminating against companies that the companies discriminating against you personally.
It's no different from the US, on the surface it's all "United" and stuff but when you get down to it, each state has different state laws, different taxes etc. But you don't see iTunes Store refusing to sell to Ohio, or charging different prices in Texas and California. The US has been united for 223 years, the EU has been around for 17 years, understandably the EU can't be expected to have come as far as the US in sorting out federal vs. state jurisdictional headaches.
 
It's no different from the US, on the surface it's all "United" and stuff but when you get down to it, each state has different state laws, different taxes etc. But you don't see iTunes Store refusing to sell to Ohio, or charging different prices in Texas and California. The US has been united for 223 years, the EU has been around for 17 years, understandably the EU can't be expected to have come as far as the US in sorting out federal vs. state jurisdictional headaches.
The US is made of states however and record labels do not strike specific deals in the state - contacts with record companies are made nation wide - commerce between states is very different than than of commerce between two countries - one difference state governments are beholden to federal law which trumps state laws (thats how the states cannot do things like enact slavery laws). However the government of a country is not necessarily beholden to their neighbor any more than Canada has to obey US law.
 
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