Okay here's the situation. I currently run a Toshiba laptop with a pentium III, 256MB memory and 20 GB hard drive. This morning it took a ridiculous 7 minutes to boot up and the frustration has got the better of me. A new computer is not just desirable - it is essential! I am a bit of brand tart and have no loyalty whatsoever to Mr Gates or Jobes but I have to be honest and say that I am intrigued about the 'apple concept'. I am computer literate but in no way could anyone call me a 'techie'. When i look at the apple specs and compare them to PC's it appears on face value that the apple's a somewhat more expensive than the PC's and the specifications appear to be lower. I will be using the computer to run office applications, project software, photoshop and video editing (not professional - just stuff as part of my outdoor ed business - promotional photos/videos). I appreciate that this is an apple forum and as such there is likely to be bias in favour apple but here's the question - why apple? I really would appreciate some honest feedback on the question ( i am already sold on the aesthetics - but that alone does not make a great computer). I am considering an imac but a powerbook pro may also be considered if the argument is strong enough. Anyone help me to convert to apple? please?