Apple Vision Pro's Name May Still Face Trademark Issues in China

[frenchcamp49er]

China is notorious for favoring its homegrown companies when it comes to patent and trademark disputes. It's not even debatable. Whether this is one of those cases, I don't know. But I'd be a little suspicious.

And the U.S. should be doing the same in protecting American companies

 

[VulchR]

'Vision PRC'? Just changes one letter...

 

[CrysisDeu]

Actually another issue is Apple Vision Pro is not a word as easy to roll out of the mouth conpared to iPhone iPad Mac, even Apple Watch. I haven’t see much Chinese actually uses the word Apple Vision Pro, they just call it the Apple headset (in mandarin 苹果头显). Heck, even in the US it’s usually just AVP.

I really doubt they won’t use a Chinese name for the product

 

[H2SO4]

don't give a **** about what china thinks

I'm sure the opposite is also true.

 

[Rodney Williams]

Anything for the money these days. Just crazy.

 

[Yan-]

Im beginning to think that there are Trademark squatters just like the URL squatters. They register everything they can think of and then wait for someone to want it and willing to pay. “Vision Pro” seems very generic.

in this case, Huawei did use the name back in 2022, before Apple even announced the project. In the Gruber interview at wwdc 23, Apple leadership talked about how only a very few knew the marketing name - it was kept secret even from the project lead; so it's not like Huawei did it on purpose.

 

[Amazing Iceman]

iVision Pro? 🤷‍♂️

If China allows the “Apple Story” stores to operate, why not allow iVision Pro?

 

[svish]

Looks like Apple will have to come up with a different name for the device.

 

[adib]

Plenty of products have different brandings in different countries or regions. The Mazda 6 sedan is known as the Mazda Atenza in Japan. Diet Coke is called Coke Light in Europe. Apple could call it the Apple Reality Pro or Apple Spatial Pro in China and be done with it.

Or have a Mandarin-localized product name.

 

[Kimchi_Cowboy]

Isn't China the country ran off stealing trademarks?

 

[Kimchi_Cowboy]

There is pattern of folks who can't afford it trying to throw it under the bus. Or who call it a failure. I guess that is human nature

I can afford it, still think its ridiculous.

 

[RedOakRedemption]

I can afford it, still think its ridiculous.

Do you understand the definition of “pattern”?

I did not say everyone