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Apple VP Greg Joswiak Apologizes for iOS 8.0.1 Bug, Points to Software Distribution as Cause

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Apr 12, 2001
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Apple's VP of iPhone marketing, Greg Joswiak, sat down for an interview with Re/code's Ina Fried and Walt Mossberg this afternoon, discussing iPhone 6 and 6 Plus supply, the flawed iOS 8.0.1 update, Apple Pay, and the Apple Watch.

According to Joswiak, the major iOS 8.0.1 bug that caused many iPhone 6 and 6 Plus users to lose access to both cellular service and Touch ID was caused by the software distribution rather than a flaw in the software. "It wasn't the software itself, it was the way it was distributed, said Joswiak. "We're very sorry."

joswiakcodemobile.jpg
The iOS 8.0.1 bug surfaced shortly after the software was first released, bricking many iPhone 6 and 6 devices. Apple pulled the update a few hours later, directed users to downgrade to iOS 8, and released iOS 8.0.2 to fix the problem the next day.

On the iPhone 6 and 6 Plus, Joswiak echoed a statement made by Tim Cook during Apple's recent earnings call, saying that while he's not sure which iPhone had higher demand, Apple is selling everything that it makes. According to Joswiak, Apple's goal isn't to sell the most iPhones, but to provide a better experience.

Repeating much of what Tim Cook had to say on Apple Pay and the situation with Rite Aid/CVS, Joswiak commented that retailers aiming to be successful will accept the way customers want to pay. He went on to state that Apple is focused on improving mobile payments for consumers, minimizing the amount of personal data shared and keeping that data safe from hackers.

Some of Joswiak's final comments were on the Apple Watch. When Mossberg implied that the Apple Watch could cost thousands of dollars, Joswiak told the audience that a wider price range allows customers to choose the best option for them.

Update: Re/code has uploaded an excerpt video from Joswiak's interview.

​

Article Link: Apple VP Greg Joswiak Apologizes for iOS 8.0.1 Bug, Points to Software Distribution as Cause
 
Article Link
https://www.macrumors.com/2014/10/28/apple-vp-greg-joswiak-ios-801/
MacRumors said:
When Mossberg implied that the Apple Watch could cost thousands of dollars, Joswiak told the audience that a wider price range allows customers to choose the best option for them.
Click to expand...

Uh-oh... you know what that means.
 
I'm not sure I would say the 8.0.1 update bricked the phone, but my phone displayed all of the known bugs. Which was pretty disappointing.
 
I miss my FitBit. Thinking of buying another one.. I need more news for this Apple Watch. How silly would i look wearing both!
 
Peace said:
"it was the way it was distributed" ??

Boy now I'm more confused.

:rolleyes:
Click to expand...

that's why it worked for those who did the update through iTunes and not for those who did it over the air.
 
bricking many iPhone 6 and 6 devices
Click to expand...

I don't recall any news reports of phones being bricked. Just their cellular service and touchID not working. the devices were still functional. There's a big difference between a bug and bricking.
 
I am left to wonder how a distribution error causes iOS 8 to constantly drop connectivity to both headsets, cellular, and wifi, leaving the iPhone ALMOST as functional AS A WALKIE TALKIE.

LOOKS like garbage, WORKS like garbage, IS... someone else's problem? I think not.
 
I like how people always find a reason to point the finger at others when a mistake happens.... not saying that this is the Apple VP's fault, but in general.
 
Peace said:
"it was the way it was distributed" ??

Boy now I'm more confused.

:rolleyes:
Click to expand...

If I recall correctly, only people who installed the update OTA (like me) had the issue. Those who installed it from iTunes were fine.

----------
tkermit said:
It means the high-end watch will indeed cost thousands of dollars. At least that's what I got from it.
Click to expand...

That's how I understand it, as well. But just because Apple sells a watch in the thousands of dollars doesn't mean that you are getting any less of an experience if you opt for a $1000 stainless steel watch or $350 Sport. Regular watches sell in a wide range of prices.
 
unibility said:
once again blaming others instead of taking ownership of it.
Click to expand...

They aren't pointing the fingers at anyone. They are explaining how it happened. The code was fine. Somehow, the OTA process got screwed up. Apple was responsible for both.
 
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