Apple isn't first, I was using a Compaq designed HDD based MP3 player long before the iPod was invented. Apple certainly executes brilliantly on good ideas with jewelry like precision which I love. But, I'm pretty much done with Phil Schiller and all of his arrogant courageous bluster, done.
There is a place for a display on the speaker appliance in certain locations but as a day one Alexa user I can say that the whole point in most areas is cheap voice control, everywhere. I now have a house full of Echos and Dots, working with Smart Things, Harmony, Hue etc. and they are truthfully very useful. Saying simply "Turn on the TV" and having Harmony run the macros to power up the media center is great. Walking to the coffee table and picking up the harmony remote and having its screen and buttons already in sync with watching TV is pretty awesome.
Would Apple ever work that well in a house full of 3rd party devices? I doubt it, they want the ecosystem and I'm not interested.
We use a dot in the kitchen, split to a small powered speaker and to our whole house stereo. 90% of the time we just use the small sound, but when we want big sound one just says "turn on the stereo" and the big system comes on-line (and the harmony remote is in sync should one grab it to adjust something).
Voice controlling 3rd party music and radio apps is huge in our house and is the primary use of these devices day to day.
So, in a house full of voice activated low cost appliances, I could see maybe one with a display in a heavy traffic area but honestly, I would more likely just use my phone or iPad for that.