Exactly what does Apple have against matte screens? I'm really struggling to see the benefit to them considering how they have upset and alienated a great many users (and potential buyers) with the mandatory glass displays. This applies most to Pro customers who really cannot work effectively with the current line-up. Surely it makes not only common sense, but business sense to allow matte as an BTO option? Charging people a premium for something they used to get for free seems like a no-brainer from a profit-making point of view, and there's more than enough people who'd line up to make the most of it (myself included). As things stand, can anyone perhaps offer any suggestions as to why Apple are so dead set against matte screens? How could it possibly be benefitting them?