Using generalized terms there is a striking similarity of the struggle between apple and microsoft back in the day and now google and apple. Back then, Apple heralded the personal computer era showing how "easy" and cool it was. They provided a great OS and was on the cutting edge and that was tied to apple hardware which was equally great and cutting edge. MS came around, copied much of the OS and licensed it to everyone/anyone who was willing to make a clone. The end result is that MS based operating systems have a market share in the 80 to 90 percentile. Fast forward to 2010 Apple introduced a ground breaking phone and OS. Again being the main driving force in a new category - they've developed a great, cool product but like before - very closed and proprietary. While that have a huge repository of apps available, they have a wacky (undocumented and inconsistent) approval process. I believe the latest app count is around 150,000 Google comes and basically copies the Ms approach. While android is less polished and to a point seemingly less stable. Their marketshare is increasing. They have a much easier and quicker application submission process. Currently they have around 30,000 apps Will history repeat itself? In both cases apple had an OS that was cutting edge and cool but closed (to only their hardware). Competitors used an open approach with frequent updates. Apple doesn't seem to update the hardware/software as often (annual iPhone/OS updates) which I believe further hinders them. While talk of market fragmentation is a popular topic with android, one cannot deny that they're scooping up marketshare very quickly and I don't see how apple can continue to compete with such a business tactic. They couldn't back in 80s/90s and its quite possible they could be in a struggle now. Thoughts/opinions?