Apple vs. Napster- Round 1 to Apple

rdowns

macrumors Penryn
Original poster
Jul 11, 2003
27,400
12,510
And to think, these were Pepsi ads, not Appple ones.

http://www.forbes.com/technology/fe...5550805012685270.html?partner=yahoo&referrer=



Apple Computer saw a 172% increase in traffic to its Web site Sunday compared to the last four Sundays thanks to Pepsi's iTunes commercials that aired during Super Bowl XXXIX, Internet audience measurement service comScore Networks reported Tuesday.

Online music rival Napster, LLC posted a greater than 30% increase in Web traffic on Sunday after its 30 second commercial pushing its Napster To Go premium service. The campaign targeted would-be iPod users in an effort to get them thinking which is better -- $15 a month to listen to all the music you want, or 99 cents for each song from the iTunes Music Store.

Although iTunes turned in stronger growth than Napster for the full day, both sites increased visitor levels by almost 300 percent above the 30-minute average following their respective commercials.? This year, traffic at iTunes peaked just after the advertisement featuring the Pepsi-iTunes promotion, unlike last year when more visitors waited until halftime to explore the iTunes site.

Although iTunes turned in stronger growth than Napster for the full day, both sites increased visitor levels by almost 300% above the 30-minute average following their respective commercials. This year, traffic at iTunes peaked just after the advertisement featuring the Pepsi-iTunes promotion, unlike last year when more visitors waited until halftime to explore the iTunes site.
 

Veldek

macrumors 68000
Mar 29, 2003
1,789
1
Germany
Nice to see, though I think this just shows that something free attracts more people than something cheaper.

A little OT, but I hope this year’s Pepsi contest will be more successful than last year’s. I find it probable that Pepsi had to do it again this year, because a lot went wrong the last time.
 

narco

macrumors 65816
Dec 9, 2003
1,155
0
California.
Veldek said:
Nice to see, though I think this just shows that something free attracts more people than something cheaper.

A little OT, but I hope this year’s Pepsi contest will be more successful than last year’s. I find it probable that Pepsi had to do it again this year, because a lot went wrong the last time.
I think it's already off to a good start. The iPod is a lot more popular now than it was last year, plus it appears that most if not all of the Pepsi caps have already shipped.

Fishes,
narco.
 

runninmac

macrumors 65816
Jan 20, 2005
1,494
0
Rockford MI
Im not to surprised Napsters ad's look cheap. When the napster ad went on air at the super bowl my friend (a non-mac user) said that the napster ad looked horable and cheap
 

dotdotdot

macrumors 68020
Jan 23, 2005
2,381
33
Butler Trumpet said:
Yeah! Go Apple!!!

And yeah, Napster's add looked like a highschool kid did it.
Hey, c'mon here... I could do better! I would have the guys with napster on their stomachs to turn around and it would say Do The Math :p :p ;)
 

Makosuke

macrumors 603
Aug 15, 2001
6,168
354
The Cool Part of CA, USA
I, personally, found this hilarious; Apple gets 5 times the boost from a pair of soft drink ads that they didn't even pay for (and I expect Apple's site had a lot more traffic than Napster's to begin with, so the absolute increase might be many times that).

And as if that isn't funny enough, Napster's ad was ranked dead last among every Superbowl ad--way to waste 10% of the budget for your big advertising push, guys.

What they don't get is that it's the player that sells the music store, not the other way around--they don't have the iPod, and so they're not going to be making any "convert" sales.
 

runninmac

macrumors 65816
Jan 20, 2005
1,494
0
Rockford MI
The are a ton (im gussing litteraly) around my house. It may take a little while because for about 3 weeks all they had was mountain dew.
 

JzzTrump22

macrumors 65816
Apr 13, 2004
1,229
0
New York
Unless you download music non-stoped, it's pointless to go with napster. Most people i know only download a song once in a while.
 

Apple Hobo

macrumors 6502a
Mar 19, 2004
796
0
A series of tubes
Napsturd also ran a full page ad in this week's Time mag. It is the same stupid graphic used in their commercial. Hopefully Napster will go out of business soon.
 

musicpyrite

macrumors 68000
Jan 6, 2004
1,639
0
Cape Cod
Still haven't seen any iTunes Pepsi bottles here on the cape....

But then again, I don't drink Pepsi. :rolleyes:


Nice to see more and more people checking out iTunes. Makes me wonder why Apple doesn't do more commercials advertising the iPod, iTunes, and most importantly... the Mac. :eek:
 
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