The license is for access to the patent portfolio and not the actual cost of developing the IP from those patents.
Creating an idea is different than putting into practice. The chip is the physical device. The license is the cost for the ideas used in developing the IP on those chips. I work in the chip industry and it might sound like splitting hairs, but for accounting reasons it's important.
The license model allows them to vary the pricing based on device.
If you don't know the device cost ,what do you do charge the maximum?
It allows handset manufacturers that make low cost devices to pay less for the license, even if they are paying the same for the chips.
The SEP/FRAND licenses are on a sliding scale so it is difficult to include them in the cost of a chip.
The same chip can go into a low cost iPhone or an expensive iPhone, in the case of Apple.
For accounting reasons, you cannot include the license cost in the cost of the chips.
Yes, one reason Qualcomm and others want to license at the device level instead of the component level is so that they can vary license costs based on device costs.
That said, I'd make a few points:
(1) Qualcomm has refused to license SEPs to its competitors. Reading your other posts, you seem to think otherwise. But that would mean that Qualcomm's own attorneys, numerous other industry partners (e.g. Samsung and Intel), and numerous regulatory bodies (e.g. the Taiwan FTC, the Korean FTC, and the US FTC) are all wrong. Qualcomm argued in the case which is the subject of this thread that it wasn't required to license SEPs to other modem makers. But it lost that argument and was ordered by the court to do so. It still maintains in court filings that it doesn't have to do so. It was also directed by the KFTC to license to other modem makers.
(2) Qualcomm has been double dipping, as some refer to it. Based on your other posts, you also seem to think that isn't correct. But in selling a modem, and under U.S. law, Qualcomm is exhausting its patent rights in whatever patents are substantially embodied in that modem. When it charges a license fee which includes those patents, while also charging for the modems, it is double dipping. The license fee, of course, covers other IP (e.g., non-SEP patents which aren't substantially embodied in the modems), but part of the fee is for SEPs (and non-SEPs) which are substantially embodied in the modems it sells.
Qualcomm may want to sell modems without, effectively, selling a license to use those modems (i.e. without patent authorization to use or resale them). But it can't. If Qualcomm sells a modem, it is necessarily authorizing the purchaser to use the patents substantially embodied therein. It can not, by contract, preserve its patent rights in something it chooses to sell. That's U.S. law.
Qualcomm has been able to force companies to agree to pay fees for licenses they don't need (where they are also buying the modems from Qualcomm) by enforcing the so-called no license, no chip policy. It had an effective monopoly when it came to certain modems and illegally (according to, e.g. the KFTC and the US FTC) leveraged that monopoly to force companies to agree to a number of improper terms relating to licensing.
(3) One of the reasons Qualcomm wants to collect separate license fees (for the patents incorporated in its modems) even when it sells someone modems, is - as is argued by the KFTC and the US FTC - so that it can effectively charge higher license fees when someone buys a modem from its competitors. (That reason is in addition to Qualcomm wanting to be able to charge more if a modem is going into a higher cost device.) That's where the rebate structure which Qualcomm has used comes in. I've explained how it works elsewhere, so I won't go over it again; it isn't that hard to understand anyway. But that is one of the things Qualcomm is accused of doing - structuring licensing fees, modem sales and rebates such that it effectively charges higher royalties when someone buys a modem from its competitors, thereby illegally raising the effective cost of buying modems from its competitors.
There is, of course, a lot more to the story. Qualcomm is accused of a long list of improper behaviors - not just by Apple and not just by the US FTC, but by many regulatory bodies and by many of the main players in the industry.
And the above is not just my speculation. It is based on having read the court filings - Qualcomm's, the FTC's, Apple's, and amici - the KFTC's decision and, when it comes to how U.S. law works, certain Supreme Court decisions.
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So you are telling me that the FTC didn't file an antitrust lawsuit against Qualcomm... For which a trial is currently taking place? And you are telling me the FTC isn't part of the government? wow.
Edit: Reading one of your subsequent comments, you appear to think a lawsuit is only a lawsuit if its a criminal case (because you said they can only "fine" them if they win the suit. Wow. And you stand by your claim that the FTC isn't the government, because "they will still be there regardless of who is in power" politically. Double wow. I guess the IRS, FBI, CIA, and every other agency isn't government then either. Since they will always be there regardless of who is in power.
Honest question people: What do they teach in school these days?
Apolloa is using the term government a different way, as people from the U.K. often do. They're referring to the Prime Minister, other cabinet members, and the political elements which run the government. They aren't including the operational elements of government such as the IRS and FBI.
That said, you were correct when you said this...
The US Government suing Qualcomm for its business practices is an example of how Apple's arrogance knows no bounds? I'm trying, but I may need you to connect the dots on this one...
You were using the term as we use it in America. Perhaps apolloa doesn't understand that usage? I don't know, but it's a valid usage and especially so in this context as the point is it isn't Apple that is suing in this case, it's a governmental enforcement agency. At any rate, they were wrong to suggest that what you said was wrong.