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Apple was the fastest growing premium smartphone brand in India last year with 41 percent annual growth, according to new data gathered by Counterpoint Research.

Counterpoint-India-Premium-Market-Share-2016-2019-1024x663.jpg

Premium smartphone shipments in the country reached a record high in 2019, increasing by 29 percent year over year. The growth is said to have been driven by affordable premium smartphones, aggressive offers like significant price cuts, and user upgrades.

In Apple's case, growth in the fourth quarter was driven by multiple price cuts on iPhone XR throughout the year. The iPhone XR was the number one ultra-premium smartphone model in India followed by Samsung's Galaxy S10 Plus and China's OnePlus 7 Pro, according to the report.

Apple also oversaw the fastest rollout of its flagship devices in India, with the iPhone 11 series introduced at a lower price point than the previous year's iPhone XR launch. This reportedly helped to gain share during the festive season and in its launch quarter in India.
"We expect the strongest 2020 for Apple in India as it has expanded its production capacity in India and is now manufacturing iPhones on a Completely Knocked Down (CKD) basis. These activities will help the brand to offer competitive pricing in a price-sensitive market like India," Counterpoint said.
OnePlus remained the number one premium brand for the full calendar year, with shipments growing 28 percent year over year and the brand capturing one third of India's premium mobile market. The Chinese brand also became the first ever premium smartphone brand to cross two million shipments in a year in 2019.

Meanwhile, Samsung dropped to second position and declined 2 percentage points year over year in the premium segment. The Galaxy S10 Plus was the top-selling flagship for Samsung in 2019. As a result, Samsung's ultra-premium segment shipments grew by 24 percent year over year.

After a strong year in India, Apple is now pursuing its aim of opening an online Apple Store in the country to start official online sales of iPhones, iPads, Macs, and more starting in the third quarter of 2020.

In August 2019, India eased the rules that had kept Apple from offering its products in first-party stores and an online Apple Store. Apple is now said to be working on opening up retail locations in India, with a store in Mumbai in the works.

Article Link: Apple Was the Fastest Growing Premium Smartphone Brand of 2019 in India
 

Pukul

macrumors newbie
Feb 5, 2020
1
1
New Delhi, India
Yeah. So as someone in India absolutely in love with Apple, will just say, it has missed the bus.

By Indian standards, owning, maintaining and reinvesting every two years (on average) just doesn't make sense.

So i don't think apple is going to "take over" the Indian market anytime soon.

Even in premium segment, its products are simply not suited for India.

Sorry.
 
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danny842003

macrumors 65816
Jun 6, 2017
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Yeah. So as someone in India absolutely in love with Apple, will just say, it has missed the bus.

By Indian standards, owning, maintaining and reinvesting every two years (on average) just doesn't make sense.

So i don't think apple is going to "take over" the Indian market anytime soon.

Even in premium segment, its products are simply not suited for India.

Sorry.

why are apple products less suited to India than any other premium brand?
sure they won’t appeal to the masses but why not a growing middle class? Every Indian at work (obviously not in India) owns Apple exclusively as far as I can tell.
 
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code-m

macrumors 68020
Apr 13, 2006
2,283
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Statistics and charts, what I am concluding from the one presented is that though Apple did have a slight increase from 2018 to 2019, it is parallel to OnePlus. However the difference is OnePlus sold a lot more.

Only Apple’s efforts in 2020 may provide more clarity, this is not a useful chart presently to conclude anything for Apple.
 
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Wide opeN

macrumors 68000
Aug 27, 2010
1,761
1,034
Georgia
Yeah. So as someone in India absolutely in love with Apple, will just say, it has missed the bus.

By Indian standards, owning, maintaining and reinvesting every two years (on average) just doesn't make sense.

So i don't think apple is going to "take over" the Indian market anytime soon.

Even in premium segment, its products are simply not suited for India.
Sorry.

While I will by no means try to compete with your assessment, it really doesn't matter.

Apple is just going to continue to sink money into the Indian market, until it is in the hearts and minds of the people.

If it were anyone else I may agree that they've missed the boat, but this is Apple we're talking about. They've got a war chest to make just about anything happen.

The ease of regulations recently in India certainly don't hurt. It's a war of attrition.
 
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code-m

macrumors 68020
Apr 13, 2006
2,283
1,845
Yeah. So as someone in India absolutely in love with Apple, will just say, it has missed the bus.

By Indian standards, owning, maintaining and reinvesting every two years (on average) just doesn't make sense.

So i don't think apple is going to "take over" the Indian market anytime soon.

Even in premium segment, its products are simply not suited for India.

Sorry.

By you assertion Apple products would be a great fit considering iOS is supported on hardware going back 3-5+ years. OS wise on Android you will be lucky it it’s even supported past a year. Granted the initial hardware cost is more but amortized over 3-5 years it may be on par or cheaper. There is very little to upgrade hardware wise and holding out to upgrade 3-4 years only makes it that more significant.
 
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Winni

macrumors 68040
Oct 15, 2008
3,207
1,195
Germany.
Okay. Growth in percent - that by itself is not saying anything. About how many shipped units are we talking here and how many units have the others shipped?
 
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tongxinshe

macrumors 6502a
Feb 24, 2008
888
433
What a useless statistics! "Premium Smartphone Brand"? A lot of phones sold by Samsung should never be considered "premium" but you still count the whole brand as "premium"? Some phones sold by XiaoMi and Oppo should surely be considered "premium phones", but you simply exclude all of them from your statistics since you've pre-made your mind that they are not "premium brands"?
 
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