Now if the NYTimes is really charging $15 per user per month (although most people on this thread are paying far far less) the NYTimes would earn $60million per month on 4 million subscribers.
I truly believe Apple thinks this will be as popular as Apple Music, which has 56 million subscribers. I don't think it will be, but if they can get to about 50%, or 25 million users that would be $250 million dollars a month. Divide in half that is $125million. Let's say that half is divided evenly between 500 content providers? That is $250,000 per month per content provider. A far cry from $60million.
Now, if they could get to 56m and if there are only 300 content providers? That is almost a million dollars per content provider, per month.