It's easy to spend a couple hundred $ on an iPhone, and if you're like me or many others, sell it and get the new version. What happens with Apple Watch 2. Especially those with the Edition version spending $12,000. Just dropped $12,000 and in a year the watch is outdated. And maybe the battery will die within 5 years and cannot recharge! When I am ready to spend $12,000 on a watch, I know it will be timeless, which is why it would be spent on an IWC or alike. That said, I think the Edition is beautiful...I think i will settle for the Black on Black Sport model. my 2c. not that anyone asked.