Seems to be a lot of negativity towards the watch which is perfectly fine, but I think it's a cracking piece of kit. Totally love the digital crown-taking a fundamental part of a regular watch and bringing it into the 21st century. My other half said she was (begrudgingly) impressed with the zoom in and out function that the crown provided. And the ability to make it your own (like with the faces, straps and potential apps)-much like everyone's phone is personal to them will make it stand out above the others IMO. It certainly made me interested in getting one in the new year (funds permitting of course). So yeah, just my thoughts on it all and thought Apple did a great job with the keynote.