If the Apple Watch is a flop, it just flopped down and crushed a lot of its competition. Reports are that Swatch profits plunged over 50%. http://www.bloomberg.com/news/artic...rst-half-profit-slumped-as-much-as-60-percent Doesn't Swatch own a bunch of luxury watch brands? The article also says that Richemont is cutting about 100 jobs at the Swiss watchmaking operations of Cartier, Vacheron Constantin and Piaget. Aren't those supposed to be the "real" high end luxury timepieces that would hold up much better than the stuff in Apple's "Other" financial category?