Last I checked, Apple was a private company, as are all the other companies involved with this effort. This is just like any other loyalty program, but with a goal that can encourage healthy behavior (“ask your doctor before beginning any exercise program”).
However, you mentioned health insurance companies offering discounts for “clos[ing] your rings” and act as if that is a bad thing. It makes great sense to support things that encourage healthy behavior and therefore cut their costs. Aetna (among others) offers a program that gives provides gift cards to participants in their Attain program that complete certain healthy actions every day. These are customized based on the user, and update as goals are met. I was 40 pounds heavier (clinically obese) when I started and they wanted me to burn 750 active calories a day (my regular Apple Watch goal was 750 any way). As my weight has dropped (thanks to the simple formula - eat less, move more - also known as “diet and exercise “), my daily requirement from Attain has dropped as well. It is now down to 600 active calories a day (still 20 pounds from my goal weight - 4 months in, 3 more to go), although I have not adjusted my Apple Watch active goal from 750.
However, you mentioned health insurance companies offering discounts for “clos[ing] your rings” and act as if that is a bad thing. It makes great sense to support things that encourage healthy behavior and therefore cut their costs. Aetna (among others) offers a program that gives provides gift cards to participants in their Attain program that complete certain healthy actions every day. These are customized based on the user, and update as goals are met. I was 40 pounds heavier (clinically obese) when I started and they wanted me to burn 750 active calories a day (my regular Apple Watch goal was 750 any way). As my weight has dropped (thanks to the simple formula - eat less, move more - also known as “diet and exercise “), my daily requirement from Attain has dropped as well. It is now down to 600 active calories a day (still 20 pounds from my goal weight - 4 months in, 3 more to go), although I have not adjusted my Apple Watch active goal from 750.
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