I have seen the watch in the stores before and even tried some on before choosing a size. I just returned home from a trip and my watch was waiting. I have it all set up now and the design is just stunning. It is truly a thing of beauty! I have worn fitbit the last 4 years and the fitbit blaze almost 2 years. Fitbit looks like a large toy, next to my AW. So in love! Got the Space Gray with Black sport band.