Ok, IF it was plate, the amount of gold would be tiny, e.g $200. A typical watch weighs around 100-200 g...4-8 ounces. Gold is pretty depressed today, at around $1250 per troy ounce. If this watch is to be made from solid 24k gold, they could be as much of $5-6000 alone, forgetting the premium cost of fabricating a watch case from it. If it is to be solid, then I assure you it will not be entirely from gold, but likely from some cheaper gold-derived alloy or limited to simple elements of the watch. I like to collect watches and can tell you, once the novelty of the smart watch elements are redundant, 10 years down the line and you wanted to sell this watch for its gold element, you would be lucky to pick to pick up $5-600.
I would add that the price of gold can move violently on the markets, e.g can be as much as 3-5% a day sometimes, could you imagine how hard that would be to manage from a mass production point of view, e.g Apple managing that by the million? Companies like Rolex have the same issue, but of course the volumes would be tiny in comparison and of course they move their prices (if you can ever really know the price). Additionally the movement in that kind of watch would dwarf the entire cost of the Apple Watch which of course wil still have the same $20 board made in Foxconn
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