I have seen lots of threads debating on the Edition Watch price. Will it be $1k, $2k, $5k, ...?
I actually don't think any of these prices are on par with Apple's intentions.
Apple is a luxuary company.
think about their products: they price it at the very high end prices of the market. with very high quality hardware & software that make people buy it anyway.
now think about watches. what are the classics out there?
Omega, $2k watches
Rolex, $8k watches
etc...
now obviously people who buy these make their minds because of a "lifetime" investment.
An electronics purchase will never be that.
But what if Apple created a new business model for watches, like dealers do for cars. A "leased" Apple Watch Edition: the Edition AppleCare Program.
Priced at $10k, and you get to exchange it for the new model if/when it comes out.
Spot guaranteed on the release date with your choice of size/color.
For every year after the 2-year initial Edition AppleCare, you will pay $1k/year for unlimited watch services/repairs.
The Edition AppleCare also including a free exchange for the new model when it comes out.
What do you guys think about that model?
I actually don't think any of these prices are on par with Apple's intentions.
Apple is a luxuary company.
think about their products: they price it at the very high end prices of the market. with very high quality hardware & software that make people buy it anyway.
now think about watches. what are the classics out there?
Omega, $2k watches
Rolex, $8k watches
etc...
now obviously people who buy these make their minds because of a "lifetime" investment.
An electronics purchase will never be that.
But what if Apple created a new business model for watches, like dealers do for cars. A "leased" Apple Watch Edition: the Edition AppleCare Program.
Priced at $10k, and you get to exchange it for the new model if/when it comes out.
Spot guaranteed on the release date with your choice of size/color.
For every year after the 2-year initial Edition AppleCare, you will pay $1k/year for unlimited watch services/repairs.
The Edition AppleCare also including a free exchange for the new model when it comes out.
What do you guys think about that model?