I have seen lots of threads debating on the Edition Watch price. Will it be $1k, $2k, $5k, ...? I actually don't think any of these prices are on par with Apple's intentions. Apple is a luxuary company. think about their products: they price it at the very high end prices of the market. with very high quality hardware & software that make people buy it anyway. now think about watches. what are the classics out there? Omega, $2k watches Rolex, $8k watches etc... now obviously people who buy these make their minds because of a "lifetime" investment. An electronics purchase will never be that. But what if Apple created a new business model for watches, like dealers do for cars. A "leased" Apple Watch Edition: the Edition AppleCare Program. Priced at $10k, and you get to exchange it for the new model if/when it comes out. Spot guaranteed on the release date with your choice of size/color. For every year after the 2-year initial Edition AppleCare, you will pay $1k/year for unlimited watch services/repairs. The Edition AppleCare also including a free exchange for the new model when it comes out. What do you guys think about that model?