I liked it.
You should note though that the sport band for the Edition also has a gold buckle, which is probably worth a couple hundred bucks.
Very interesting, but it seems Apple also is aiming the Edition at the Chinese Market where gold its huge there. That is the main reason we have gold iPhones and the new gold Mac, Its mainly because of the demand in China.
Production and editing-wise I think it was a nicely put together video piece. If that's your voice, very nice listening quality to it. Now for my harsher comments. I'd say you "borrowed heavily" from Apple and Rolex advertising videos and other shots from publications. If you want to do a professional review I think it should be done with all of your own footage. I really didn't like your comment about Jonny Ive slipping in the fact the gold was an alloy. He simply states it, nothing accidentally slipped in there IMO, which to me makes it sound like you're implying something a bit shady there. And that certainly helps set the POV of this piece IMO.
I don't think the gold watch was priced so high so as to direct people to the sport and stainless version at all. The vast majority of people don't have that kind of discretionary spending to buy the gold version. That said we might be surprised at the number of people who can afford it (with their Apple stock sale or whatever) and simply are happy to buy an Apple product for the care and craftsmanship put into it, first version or not. Silicon Valley certainly has plenty of people made wealthy with their tech stock shares and that's just a small percentage of the world. Many people who have wealth buy quality, well built and designed products. And from what I can tell of the digital watches out there, Apple's watch even in it's first version is IMO way above the rest. I scoffed initially at Apple entering the watch industry and haven't worn a watch in decades. I went into an Apple store however, and after holding the watch and feeling the materials and smoothness of the case design and trying on a few different ones, decided I want to buy one. Bought the SS w BCB and don't regret my purchase at all. Had mine about a month now. This after owning many watches under $50-100 years before. So saying that people aren't buying the AW for craftsmanship I don't buy at all. There were probably a few other items I reacted to mentally when listening to the video but don't recall all of them. The piece does sound like so many other cost "reviews" already out there in POV.
From a bean counter or stock analysis perspective, I guess I can see why people seem so obsessed to figure out the cost of items like this, how will this affect Apple's bottom line. However, some people do pieces I think to try to discourage people from buying a product, like they have a moral obligation to tell people how they should spend their money. A hard cost or guess-at-cost of specially manufactured parts (not pulled off the shelf like many of those in the smart watches out there) and certainly doesn't account for the soft costs of multitude of hours/years of engineering work, design work, materials work, etc. that goes into a new product like this. So for me articles/videos etc like this are pretty much pointless if you are truly interested in comparing Apple's cost of product to what it sells for.
I appreciated your responses.
Choice of words is important. A poorly chosen word or phrase can connote the wrong impression to your viewer, even turn them off from listening to the rest. I believe you took that footage off Apple's website for the Watch Edition from where Jonny is describing the process involving how the gold alloy was made. I tend to think anyone who watched the whole video segment of it would have gotten that point, knowing what an alloy was and that it wasn't pure 100% gold. Not sure any gold is every 100% gold apart from maybe gold bar. People who buy gold jewelry know that it's not pure and know therefore the cost they are paying isn't for 100% gold. But then again I don't think people buying the Watch Edition are buying it for the cost of the gold in it.
On the point of making the other watch model purchasers feel that they are getting the same thing as the gold version purchasers, well sure the insides are the same and the pricing difference is more or less for the case (and band to a lesser degree). No different than Toyota selling it's Avalon which when we bought it was the top of the line for them, and selling the same body and mechanics as a Lexus model they charge thousands of dollars more for. It's the finishes and such that add the luxury feel to it and why they are willing to pay more for it. Can't say that has made me feel better or worse about our car choice.
My comments regarding the Apple Watch compared to other smart watches was to meant to explain why I could see people who might have expensive traditional watches choosing to go with a Watch Edition over other smart watches for their digital choice because of the detail that went into it...from the curved glass face and all the way down to the ease of changing bands for example...plus the exclusivity given by the material choice. I'm also betting that a lot of potential Watch Edition consumers have chosen iPhones as well to use, so it would be the natural choice for them for a smart watch when they make that purchasing move. I seriously doubt they see parts being glued down (which is becoming industry standard) in their watch an a deterrent from buying. Unless they are some true fanboy, also doubt these are seen as "collector watches" unless signed by Tim or Jonny maybe. I do think the Apple Watch will impact the traditional watch market and certainly is going to force many of them to offer their own digital watch to avoid losing those sales. Problem is that apart from their name recognition I don't think they can begin to touch what the Apple Watch and Apple Ecosytem has available. Not even Samsung as a partner. Given that Samsung is attempting to go their own way with an OS, I think it could be confusing times for non-Apple consumers.
Sorry still don't get the concept/point of the piece since the analysis won't be complete, which is what your thread title and description said it would provide. Material costs without the soft costs doesn't reflect any potential profit realistically made by Apple, and bottom line, as Apple has historically always spent a ton of money on R&D and packaging design, etc., I don't think it really offers any more than IFixit's parts estimations.
Particularly, the gold in the Apple Watch Edition is a patented gold, as I mentioned in the video so it makes the gold cheaper. The point I meant to get at was that the composition of the gold is different than standard 18k.
While I didn't agree with some of the video, as I said I thought it was nicely produced. The music seemed to flow and timed nicely with the clips. Don't mean to discourage you from future efforts in the least and you did ask for feedback.
Anyway, so was that your voice in the video?
Except they ended up not using the special alloy in the Edition, despite having patented it.