I did a hard reset on my apple because it wasn't pairing with my iPhone. After the reset, my watch is facing upside down. I tried resetting and changing the orientation but doesn't seem to do anything. Anyone else has had this problem?
Are you changing Left Wrist to Right Wrist or Digital Crown on Left Side to Digital Crown on Right Side under Watch Orientation? You need to change the latter and not the former. This will rotate the Watch Face.
EDIT: Just checked and if using the Watch (instead of the iPhone App) you will need to scroll down.