Apple Watch gold aluminium

[pauline251]

Why does the gold aluminium look so different on the Apple website compare to what it looks like in the shops??

 

[zehcnassurfero]

Because it’s a render

 

[Itinj24]

Lighting also a factor? When I saw it in person, I could’ve sworn it looked more a lighter shade like the render than the pic you took.

 

[44267547]

Why does the gold aluminium look so different on the Apple website compare to what it looks like in the shops??View attachment 889282View attachment 889283

Refraction of light, Apples photos are saturated with color to enhance the look of the casing for marketing on their website, ambient lighting in the store, etc.

That’s why.