Please stop with this nonsense that it is LTE that "finally" has given the aWatch traction. The most recent figures I can find show LTE-enabled aWatches as about 20% of sales.
That's nice, but what it shows is that LTE is a minority taste, useful for a few people (who are disproportionately represented among the journalist and twittering classes); but irrelevant to the broader success of the aWatch.
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faceTime
This doesn't make sense for MECHANICAL reasons. Do you know how painful it is to hold your wrist CONTINUALLY pointing at your face? Do you know how unpleasant it is to look at shaky-cam that's constantly shooting all over the place as the other persons arm keeps moving around?
What DOES make sense, however, is video playback. Even though you probably don't want to watch an actual movie on your wrist, many forms of video (like lectures and podcasts) are basically audio, with only occasional glances necessary to see the video. I think that sort of content (along with smarts like shutting down the video when it's not at "viewing angle") SHOULD be supported.
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You’re correct about companies trying to push new and not necessarily popular technology with their devices, and 3D Tv is an excellent example. But Apple first tried to de-emphasize fitness at least in their ads for the first gen Watch and it wasn’t until they started touting the health and fitness features that the Apple Watch started selling better.
But the reason for last years models growth wasn’t fitness but LTE connectivity. So there definitely is a market for non health features as well, and right now the biggest draw probably is the ability to make and receive calls.
You completely miss the point of Apple's ads.
EVERY Apple product follows a standard trajectory. You introduce it as something people already know, so they feel comfortable with it, then every year you expand the boundaries of showing what NORMAL people (ie people who are not tech-heads) can do with it.
The aWatch was introduced as a better watch --- focus on watch things like accuracy and fashion.
Next year the focus was on fitness -- because watch was now understood, fitness was an easy extension.
Third year the focus was on LTE --- not to SELL LTE watches, Apple knows that's a minority need, but to emphasize the idea that your watch is also a communications/notification device.