This was found in the UK reservation page source code.. (https://reserve.cdn-apple.com/GB/en_GB/reserve/watch/availability) When you make a reservation, we’ll have your watch waiting at a time and an Apple Store that work for you. A Specialist will answer questions and help you try it on. So you can make sure you’re getting the right one All Apple Watch models are available by reservation only.*Due to high demand, it’s possible this watch will become unavailable*before you confirm your reservation. Choose a state and a store to get started.","iReserve.availability.availabilityDescriptionEdition":"All Apple Watch models are available by reservation only. Apple Watch Edition is offered in selected stores only.*Due to high demand, it’s possible this watch will become unavailable*before you confirm your reservation. Choose a state and a store to get started." Your reservation is valid for pickup only at the Apple Retail Store that you selected. If you do not pick up your selected item(s) by the designated date and time, your reservation will be cancelled and your item(s) will be returned to stock.* There is a maximum of two reservations per customer. Apple reserves the right to refuse, limit or cancel a reservation if Apple determines that a customer has provided misleading or fraudulent information and or abused, disrupted or attempted to circumvent the reservation system. A valid photo ID matching the information on your reservation must be presented at the time you pick up your product. Only the*person named on the reservation will be allowed to pick up the product. Apple may cancel your pickup if the ID does not match the information on your reservation.*Apple will not retain any personal information from your photo ID in an unencrypted format.