Even the athletic/fitness model? I can't wear it in the shower? I'm really shocked by this, especially since it has inductive charging, which means there is no need for any holes for charging plugs/cords/etc. I can understand it not being waterproof down to 300+ meters like some fancy diving watches, though my Breitling Emergency watch is okay down to 30 meters, and it has all sorts of antennae inside, and twist-off openings to remove them, and an external test button on the back of the case. I'm surprised more people aren't complaining about the conspicuous lack of info regarding water-proof/resistance in all the ads for the Apple Watch. Literally not a word. And the few times it's been asked, the answer from Apple is apparently no - not waterproof. If this is true, the Apple Watch will be a huge flop. And don't compare it to the iPhone not being waterproof, that's two totally different things. Though frankly, by now, the iPhone should be waterproof too, at least minimally... i.e. to able to fall into a sink or be worn in the rain. I'm not spending a dollar on a watch that can't get wet, I don't care how cool and amazing it is. Being able to get wet is a necessary function for something you wear on your wrist.