It's part of that "the future" often being slung around here more and more.
I often see Best Buy spun as the Ecommerce AV stores showroom (people try things out at Best Buy, then go order them on some website). Model that out to "the future" and it could mean much smaller Apple stores to see and touch products while leaving the warehousing (and ordering) to online/distant sources.
I don't love the idea myself but if you believe this launch is a big success, apparently the new way of launching Apple products WORKED... (conceptually) warehousing in "the cloud" if you will (another often slung piece of "the future"). Smaller, demo-only stores would mean lower retail costs, less employees to pay, less need to pay up for prime retail spaces and so on. Instead of "zero sense", it may be "less cents", as in a way to still have a "successful" launch without the traditional costs of Apple launches.
While I am not a whole market- just one individual- I often visit an Apple store to look at and try new things, then order from home later. The last time I actually bought something from an Apple store, it was a repair. The time before that? A repair. Personally, I own a lot of Apple hardware but I can't remember buying any of it at an Apple retail store.
No way you had an Apple product that needed a repair.