Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
It's part of that "the future" often being slung around here more and more.

I often see Best Buy spun as the Ecommerce AV stores showroom (people try things out at Best Buy, then go order them on some website). Model that out to "the future" and it could mean much smaller Apple stores to see and touch products while leaving the warehousing (and ordering) to online/distant sources.

I don't love the idea myself but if you believe this launch is a big success, apparently the new way of launching Apple products WORKED... (conceptually) warehousing in "the cloud" if you will (another often slung piece of "the future"). Smaller, demo-only stores would mean lower retail costs, less employees to pay, less need to pay up for prime retail spaces and so on. Instead of "zero sense", it may be "less cents", as in a way to still have a "successful" launch without the traditional costs of Apple launches.

While I am not a whole market- just one individual- I often visit an Apple store to look at and try new things, then order from home later. The last time I actually bought something from an Apple store, it was a repair. The time before that? A repair. Personally, I own a lot of Apple hardware but I can't remember buying any of it at an Apple retail store.

No way you had an Apple product that needed a repair. :D
 
Can we fire her now please?

This and the MacBook launch have been possibly the worst product launches from Apple in a good number of years.

Her boss decided on the launch day and made that public. The organization was either confidently ready to deliver on that launch day or he shouldn't have picked that day. She doesn't control her boss picking the day, nor the organization charged with having plenty of product ready to deliver on the chosen day. What she can control is trying to take the cards she was given and play out that hand as effectively as possible. If she was not at Apple, what would have been different?
 
What matters is that a lot of people are not happy at the delays and not being able to buy this in stores until late summer. That should be enough to tell Apple they've done something wrong with this launch.

"A lot" of people were unhappy with previous Apple product launches, as well. That proves they were not doing it right before, and so they're not any worse now. A lot = a lot.
 
This couldn't possibly be because they misjudged demand. A company like Apple is a well tuned machine. There is a calculated reason for doing online only sales in the beginning. I honestly can't think of why, but clearly they were considering something in doing this.

EDIT: actually, now that I think about it, they may have known that despite all the hype they've tried to create, demand will be underwhelming. And what better way to demonstrate a lack of demand than a lack of lines at Apple stores. By going online only, they can still claim to be doing very well without having to deal with very obvious signs of a lack of demand.

I think you are probably right. One a conference call with work yesterday, several people were talking about the watch and wanting it more now that it is sold out. People were saying they didn't know much about it, but with it already on back order, they want it more.

The press is eating it up with new polls on yahoo this morning predicting that 6% of Americans will buy this year for over 15mm just from the US.

I don't think Apple wanted this to happen, but it is the hype machine and desire to own Apple products because they are the best. The press talks about the delays, people talk about the back orders and more and more people who normally wouldn't even know about the watch are finding out about it and wanting it. When you make the best and you can outsell all other smart watches in just days what took them one to two years is actually quite funny.
 
Reposted from previous thread before moderator redirected everyone to this one:

Year after year with every Apple product launch, it's either been "blockbuster" or in the very least, initial demand has always outpaced initial supply. So, for a company with over $180B in the bank, they could've done better research, as well as take a calculated risk to ramp up the initial supply.

I mean, Microsoft made a huge error in producing too many Windows RT tablets which resulted in a write down of $1B, and Amazon lost a couple hundred million with their Fire Phone. Both of these are a mere fraction - however significant - compared to their bottom line.

The difference here is that Apple knows better and we know they know better, so at this point, people (and those famed analysts you always hear making up rumors) might have some justification to start to perceive Apple as naïve, ill-prepared, overly-conservative, or even stingy, and/or cheap. That makes for a poor customer experience and hurts their image, at least for this launch. I wouldn't be surprised if this hurts Angela's reputation as well - you know some journalist, blogger, or analyst is going to want to place blame somewhere.

Total poppycock.

You and other whiners ignore the fact that "nothing worthwhile is easily obtained".

After every keynote that Steve, and now Tim, has made they both acknowledge the Apple team (and their families) for the long hours of work put in to create these great products which continue to be in such high demand, and which have earned Apple its prosperity.

Each and every Apple product represents huge amounts of R&D, design, coordination, planning, logistics, and follow through over YEARS. To be able then to come down to the wire and get product shipped and stocked in time for a release is also no small task.

To whine about apparent failures or incompetence or some imagined skullduggery betrays profound and childish stupidity.
 
No way you had an Apple product that needed a repair. :D

Oh yeah, sorry. I temporarily dropped the RDF and ADF filters. Rebooting both now...

Revision: Last time I was in an Apple store, I bought everything they had for sale, had an almost Moses-on-the-mountain-type experience that was the highpoint of my life, some old sports injuries magically healed, my tonsils grew back, my IQ rose 37 points, 4 supermodels approached me wanting FWB relationships with no strings, the IRS offered me an exemption from ever having to pay taxes again, people walking by outside the store who looked in and saw me thought I looked much cooler and the cellular service provider dropped the asterisk from "unlimited*". The one negative was that I eventually had to leave which seemed akin to being cast out of the garden of eden.

How's that? I know it needs a reference to "the future", "the cloud" and maybe a "99%" but I'm a little tired this morning. ;)
 
Last edited:
See I'm not one to line up for product launches so I'm not sure the logistics. I did lineup for the original iPad launch and there were no apple employees around until around an hour before store open and there weren't any rope lines or anything either. I'm sure things have changed in the last 5 years but for that launch there were hundreds of folks lined up before we saw any apple employees.

I don't line up either. But the last time I picked up a product at the store on launch day there were rope lines set up when I got there (around 8:30 am).
 
My guess is that they definitely ran into manufacturing problems early on and just weren't able to make enough to have as big of a launch as they liked. That has nothing to do with Arendt.

Total agreement that is isn't her fault - Apple just knew they were going to sell more than they had just from the simple fact that their products are always way better than anyone else and they even said there was some constraint.

APPLE: We expect to sell out of the Apple Watch immediately
Apr. 9, 2015, 9:08 AM


Apple has confirmed that preorders for the Apple Watch will start at 12:01 a.m. PT on Friday. That means customers on the East Coast will have to wait until 3:01 a.m. ET to access preorders as soon as they roll out.

You will be able to try on the Apple Watch and get a demo of all its features at Apple Stores starting Friday. But preorders can be made only online, Angela Ahrendts, Apple's senior vice president of retail and online sales, said Thursday in a statement.

Ahrendts also said she expected Apple to sell out of its initial supply of the Apple Watch at launch.

Read more: http://www.businessinsider.com/apple-watch-preorders-start-2015-4#ixzz3XTsWa36z
 
Oh yeah, sorry. I temporarily dropped the RDF and ADF filters. Rebooting both now...

Revision: Last time I was in an Apple store, I bought everything they had for sale, had an almost Moses-on-the-mountain-type experience that was the highpoint of my life, some old sports injuries magically healed, my tonsils grew back, 4 supermodels approached me wanting FWB relationships with no strings, the IRS offered me an exemption from ever having to pay taxes again and the cellular service provider dropped the asterisk from "unlimited*". The one negative was that I eventually had to leave which seemed akin to being cast out of the garden of eden.

How's that? I know it needs a reference to "the future", "the cloud" and maybe a "99%" but I'm a little tired this morning. ;)


Much better, and no doubt much closer to the truth. :D

----------

Get this misogynistic troll off MacRumors. He's in way over his head.

But if it was a man and he said get this guy out of here it would OK. Right? :rolleyes:
 
I really don't think Apple could have done a better job. It takes time to design a Watch and time to manufacture it. The only way they could've had enough to meet demand is if they delayed the release in order to manufacture more. That would mean no one would get one next Friday.

What would be worse if they only sold them through brick and mortar and the scalpers got most of them (like the way a game console is typically launched).

It seems most are upset because they aren't able to buy one next week and because Apple isn't launching it's first piece of jewelry like it launched a typical piece of electronic.
 
The fact that there is STILL confusion about this launch, even among their own employees, speaks volumes about it.
 
I wonder if the Apple/GT Advanced debacle was the ultimate delay in production of these watches. I know this doesn't really affect the Sport watches, but they may have had to churn up production lines for the sapphire models to meet the expected demand.
 
I really don't think Apple could have done a better job. It takes time to design a Watch and time to manufacture it. The only way they could've had enough to meet demand is if they delayed the release in order to manufacture more. That would mean no one would get one next Friday.

What would be worse if they only sold them through brick and mortar and the scalpers got most of them (like the way a game console is typically launched).

It seems most are upset because they aren't able to buy one next week and because Apple isn't launching it's first piece of jewelry like it launched a typical piece of electronic.

What if they released it a week or two later?
 
But if it was a man and he said get this guy out of here it would OK. Right? :rolleyes:

Apparently some people think the opposite of mysogyny is to never speak ill of women as opposed to men simply on account of their gender. Which ironically seems rather sexist.

Not that I personally have anything against Ahrendts.
 
The fact that there is STILL confusion about this launch, even among their own employees, speaks volumes about it.

The employees didn't even receive training on a fully functioning watch. Even the display watches aren't fully functional. This is going down to the last second with refinements.
 
What a total **** up. The master of logistics Mr Cook fails again. I'm going to start calling him Mr Bean from now on.
 
Apparently some people think the opposite of mysogyny is to never speak ill of women as opposed to men simply on account of their gender. Which ironically seems rather sexist.

Speaking ill of a woman is not sexist when the comment is not insulting her because of her sex.
 
I really don't think Apple could have done a better job. It takes time to design a Watch and time to manufacture it. The only way they could've had enough to meet demand is if they delayed the release in order to manufacture more. That would mean no one would get one next Friday.

What would be worse if they only sold them through brick and mortar and the scalpers got most of them (like the way a game console is typically launched).

It seems most are upset because they aren't able to buy one next week and because Apple isn't launching it's first piece of jewelry like it launched a typical piece of electronic.
Apple did in store pick ups first during the iPhone 6 launch. I'm sure that could've minimized the scalper aspect.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.