Looks like they made a round OS but couldn't get the hardware working. Most buttons fit the square screen but it looks like an OS that fits a round display better. Am I right? I'm sure the second generation will be round. This first generation looks like a half product with a solid and revolutionary OS. Not that I hate square faces. I like them but the size of the black bezel is huge. Looks like an iPod nano on your wrist. Whatever strap they design, it still looks like a chunky case with an even smaller display. What do you guys think? I would love to see something like the Motorola 360 with the Apple Watch OS. That would be a real watch. People kick Motorola for cutting off the bottom of the circular display but Apple cut's it from the bottom, top, left and right. Not what I suspected.