No big deal. The iPhone can cost that more than that if you get the 128GB version --- and buy a diamond-encrusted case with it.
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Apple Watch Pop-Up Shop Also Planned for London's Selfridges Department Store
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Starting at $350 is no claim, that's what Apple actually said in September. As for the edition costing 20K, I sort of doubt it. More like 5-8K.
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I did the calculation, and even if you account for phones being taken out of circulation, there would be about 400M compatible phones by the end of 2015.
This thing is going to sell like Cheese Burgers at McDonalds, no doubt. I may even get one if the thing has a nice fit and feels smooth on my pulse although at first I was discounting the idea of getting one. Microsoft is sure to follow with their own watch, it will be as successful as their OS for their phones along with all the Windows junk they make nowadays which btw I make a living out of supporting.
-Mike
-Mike
It's not just a case of Apple flicking a switch to enable Apple Pay. A proper implementation requires support both from banks and the credit card companies.
There appears to be movement, however. Visa's tokenisation announcement suggests that Apple Pay could be coming to Europe as early as April. See https://www.macrumors.com/2015/02/24/visa-tokenization-apple-pay-europe/
Probably not, Selfridges just uses Apple to get people through the door to buy their other highly marked up items. A bit of a loss leader for them.
"The store-within-a-store concept will display various Apple Watch models and provide customers with a personalized shopping experience, potentially including One to One service for those interested in learning more about the wrist-worn device."
One to One is a paid annual membership program where people can get training on how to use their Mac with an Apple Creative. They might include the Watch as a product you can sign up for One to One with, but I'm not sure how that ties in with the pop-up store idea. I think Apple would want their customers coming into an Apple Store post-purchase to continue their journey with the company. There's little benefit to having someone return to a pop-up after they've bought the Watch since they won't find any other Apple products there.
One to One is a paid annual membership program where people can get training on how to use their Mac with an Apple Creative. They might include the Watch as a product you can sign up for One to One with, but I'm not sure how that ties in with the pop-up store idea. I think Apple would want their customers coming into an Apple Store post-purchase to continue their journey with the company. There's little benefit to having someone return to a pop-up after they've bought the Watch since they won't find any other Apple products there.
That is a really good idea to reserve a fitting (with some sort of assurance that the watch is also available to buy once you've made a decision).
Sales will definitely take a long time. If this is popular (and I mean something like selling a million every month), then there are going to be lines and crowded stores with folks trying things on. Maybe the Edition won't even be available in most Apple stores as you will be directed to a luxury watch store to buy that model.
I don't think Apple will have dummies models. The quality of the material and the use is too important.
One other issue is that the price point might help make people decision. For most of us, the Edition will be set at a forget about it price. For the folks buying the edition, the price is the point, so they won't look at the other bands. But for us once you spend two minutes looking at it, you move on because you are never buying it. I think the steel version is also going to be too expensive for most people as well. (I'm guessing $700 to $900.) So basically most folks are just deciding between two sizes, five bands, and two colors. There won't be too much to try on in that case. And since the band's can be replaced (I'm sure the sport bands will all be available separately as well), you don't even have to worry about your decision too much.
That's a general misconception. For example existing Apple products sold in Selfridges have same retail price as anywhere else: http://selfridges.com/en/apple/
Some brands do have price markup yes but most of them are the same as other outlets just under one roof with a hundred other.
Exactly.
Many of the top branded units inside Selfridges (watches, jewellery, accessories, fashion) have access control already. Average store customer can't just wander into, for example, the Dior boutique to shuffle thru their handbags. You must get thru the velvet rope. That place WILL be quiet and exclusive trust me. Personal shoppers will secure appointments no queuing necessary for potential customers of the Edition for sure.
Spot on, going to Oxford Circus to get to my evening Uni course is hell. I don't know of any Londoner that wants to ever be near the place. Tourist hell.
That's exactly what these pop-up stores are for.
But in the regular retail stores, ALL stores will carry the same products. Guaranteed. Either all of them will carry the Edition or none will. And it's quite possible that none will and that you'll have to order online.