A long battery life was at the top of the list of important smartwatch attributes for 78% of British consumers. At the Apple Watch launch, there was much talk about how the Cupertino-designed wearable needed to be recharged daily. My experience with what I think is a normal activity - fitness monitoring, notifications, playing around with settings, sending messages, and limited voice calls - has been that one full charge would last just over a day. That said, it's important to point out how quickly the Apple Watch re-charges. It took less than 50 minutes to charge from 20% to 84%. I use it as my alarm clock, as I did with the Pebble, so I wear the Apple Watch at night. I tend to charge it either before I go to bed, while I'm either reading or watching TV/tablet, or first thing in the morning as I get ready. Both options get the job done and do not impact my activity tracking. I believe users will find what works best for them. It was nice to see the charging cable is long enough to place your watch comfortably on a nightstand or desk. With other wearables, I noticed the cable was about the same length as what you might get with a phone