Apple needs to re-evaluate it's battery life philosophy on watches and iPads. In the before times a Mac laptop battery lasted 6 or 7 hours and the iPad at 10 hours seemed amazing - get through a workday without looking for a power plug. Now the laptops last 18+ hours and the iPad is still 10. They should at least be close to what the laptops give, if not more. Same with the watch - 18 hours after all these years is pathetic. I'm not getting one of those expensive watches until I can get through a weekend without having to charge it...my Pebble Kickstarter edition did that (and more) 10 years ago (or whenever they came out of Kickstarter).