No one seems to have mentioned this issue yet. Actually if I'm honest, I don't think many actually have realized this issue yet, as the 'computer renders' of the watch do their best to disguise it. I'm speaking of the disappointing border/bezel around the actual display area on the Apple Watch. Now, I know we are all well aware of the need for some bezel around the iPhone and iPad, as you hold those devices by the edge, and you don't want your fingers touching the screen. I'm also aware, circuity wise, there needs to be some thin distance between the edge of the screen display area and the edge of the device. Albeit as Motorola has shown, it only needs to be in one spot as the rest of the display get get right up to the frame of the watch. If it were, say 0.5 to 1.0 millimeter just a very very thin black 'dead zone' then I'd accept that it's fine. I don't expect the impossible. However, I will say I'm disappointed with the LARGE black dead area Apple has around the screen on this device. It'd hard to see in renders, but this photo shows it up quite well, just how small the display is compared to the area you think it covers. http://static.businessinsider.com/image/5410b168eab8ea19125253c5/image.jpg See the red ring on the left being cut off by the edge of the real screen. When you think how small it is, percentage wise, that's a hell of a bezel that can't be used to show anything. I hope they can reduce this in the next model.