It's hard to innovate and add new features when battery life is crap.I know I'm the outlier on this one, but if you want to sell more Apple Watches tap into a new market; stop with the health stuff. It's of no interest. I want them to go in a more utility direction. I still want a flash light built into the side of the housing so I can point my arm like a flashlight. Make me an Iron Man watch and I'll upgrade. But again, I guess I'm the minority on this cause they seem to only be innovating by adding health stuff.