Apple Watch Series 3 Featured in Three New 'Close Your Rings' Ads

[MacRumors]

Apple has shared three new Close Your Rings ads on its YouTube channel in Australia, highlighting the Activity app on Apple Watch.

The fast-paced, 15-second videos each feature a different person -- Eric, Atilla, and Yocelin -- as they go about their busy days, closing their Move, Exercise, and Stand rings on the Apple Watch Series 3 in the process.

Eric bikes, walks his dog, purchases seafood, cooks, walks the stairs, and dances. Atilla runs, swims, plays table tennis, and shops. Yocelin plays basketball, dances, draws, tries on new clothes, and practises yoga.

Apple has been using the slogan "Close Your Rings" as part of a fitness-oriented marketing campaign for the past few years, including a series of Apple Watch Series 2 ads last year and a dedicated page on its website.

Apple Watch users can close the Move ring by hitting their personalized daily goal for active calories burned, close the Exercise ring by completing at least 30 minutes of daily activity, and close the Stand ring by getting up and moving around for at least one minute during 12 different hours in the day.

Apple Watch users can also complete Monthly Challenges and earn Achievements badges by repeatedly closing the rings in the Activity app, and compete with friends and family, making it a motivating feature for many wearers.

These ads likely represent one of the final marketing campaigns for the Apple Watch Series 3, with new larger-display Series 4 models expected in September. The videos have yet to be uploaded to Apple's main YouTube channel in the United States, or elsewhere, but they likely will be soon.

Update: The three new Apple Watch ads are also now available on Apple's YouTube channel in the United States.

Article Link: Apple Watch Series 3 Featured in Three New 'Close Your Rings' Ads

 

[rizzo41999]

One last marketing push for the current gen before the refreshers come out.

 

[Joe Rossignol]

One last marketing push for the current gen before the refreshers come out.

A good point and one that I've swiftly added to the article!

 

[TimmeyCook]

Duh, Apple, should have released this ad before summer.

 

[xkam1x]

This is a strategy to push a new model.
Right now Apple is showing adds to get people to notice Apple Watch but not buy it just yet. Sure some will after seeing this but that not bad.
Once the add has been around for a while and people have seen it, they will remember this.
Next apple launches the 'New' model. There will be a few adds for that. When people see the 'New' add, the result is that it re-enforces the previous add they have seen and people are more likely to buy the new version.

This is because if someone tells you about a product to buy and you have never heard of before, you may look into it but you are unlikely to buy it. But is someone tells you about something which you were already aware of, it builds some trust in the product and it appears it is your own idea/decision. It is all a physiological game to boost sales.

 

[PlayUltimate]

Duh, Apple, should have released this ad before summer.

FWIW, it's mid-winter in Australia.

 

[macguru212]

It's somewhat interesting to know that most of the people I know who own an Apple Watch barely leave their chairs, never mind completing a ring other than one made of onion.

FWIW I'm holding out for the Apple Watch with a built in camera so that I may do my Dick Tracy thing on FaceTime.

 

[PlayUltimate]

It's somewhat interesting to know that most of the people I know who own an Apple Watch barely leave their chairs, never mind completing a ring other than one made of onion.

My 81 yr old father has pulmonary hypertension and struggles to walk. He does take pride in closing his standing ring each day. And the HR monitor does help him monitor his a-fib.

 

[TimmeyCook]

It's somewhat interesting to know that most of the people I know who own an Apple Watch barely leave their chairs, never mind completing a ring other than one made of onion.

FWIW I'm holding out for the Apple Watch with a built in camera so that I may do my Dick Tracy thing on FaceTime.

Why would anyone need a front camera on a watch?

Does your pizza delivery shop requires FaceTime?

 

[cjducasse]

I have turned off all fitness features of the watch ever since I started closing activity rings while driving! If it can't determine the difference between driving and walking/running etc then it has no business in this industry.

 

[airplaneb777]

I have turned off all fitness features of the watch ever since I started closing activity rings while driving! If it can't determine the difference between driving and walking/running etc then it has no business in this industry.

Mine doesn't recognize driving in my car, but it does while on my lawn mower.

 

[Ries]

I have turned off all fitness features of the watch ever since I started closing activity rings while driving! If it can't determine the difference between driving and walking/running etc then it has no business in this industry.

You're clearly using it wrong, using a car is cheating, start walking and running!

 

[vkd]

My ring is closed and remains closed. Those with the tendency like to open their rings up to others but I keep my ring firmly closed, covered and do not show to anyone.

 

[neoelectronaut]

This marketing is what got me to buy an Apple Watch back in March and it's be absolutely worthwhile. Got my ass out and exercising at least 30 minutes every day.

 

[Mansu944]

It's somewhat interesting to know that most of the people I know who own an Apple Watch barely leave their chairs, never mind completing a ring other than one made of onion.

FWIW I'm holding out for the Apple Watch with a built in camera so that I may do my Dick Tracy thing on FaceTime.

I see the opposite. Everyone I know with an Apple Watch works their butt off to finish those rings.
[doublepost=1531753267][/doublepost]

I have turned off all fitness features of the watch ever since I started closing activity rings while driving! If it can't determine the difference between driving and walking/running etc then it has no business in this industry.

Please, you are either exaggerating or an outlier.

 

[cjducasse]

Please, you are either exaggerating or an outlier.

Not exaggerating at all, I wish I was.

 

[Mansu944]

Not exaggerating at all, I wish I was.

Than you are an outlier...sorry to hear that.

 

[Attirex]

I have turned off all fitness features of the watch ever since I started closing activity rings while driving! If it can't determine the difference between driving and walking/running etc then it has no business in this industry.

I occasionally will get "credited" with activity while driving. Like anything in tech, the AW is not 100% perfect and sometimes requires human judgement and/or interpretation and/or intervention (see also "self-driving" cars). To turn off all the fitness features because of this false positive is kind of cutting off your nose to spite your (watch) face.

Now go exercise?

 

[B4U]

Hey, Apple.
Maybe it is time to fix the algorithm about the achievements. Doubling the move ring for 29 freaking times in the month!?

 

[44267547]

It’s actually fairly interesting to see how the Apple Watch transitioned from a fashion device when it first started to where it is now being promoted as a fitness device, and I think this is where the real benefits are for the user, is that it is an excellent tracker and others have proven their successes with weight loss/moving goals with the help of the Apple Watch.

 

[lunarworks]

FWIW I'm holding out for the Apple Watch with a built in camera so that I may do my Dick Tracy thing on FaceTime.

Great for the person who has to look up your nostrils the entire call.

 

[Chacocliff]

Hey, Apple.
Maybe it is time to fix the algorithm about the achievements. Doubling the move ring for 29 freaking times in the month!?
View attachment 770884

It looks like you have already doubled it 15 out of the 16 days this month, so it seems like an achievable goal set for you.

 

[DEMinSoCAL]

I have turned off all fitness features of the watch ever since I started closing activity rings while driving! If it can't determine the difference between driving and walking/running etc then it has no business in this industry.

Please, you are either exaggerating or an outlier.

Actually, it does happen. Last week, on our departure back to the mainland from Hawaii, I did not exercise that morning (too damn hot and humid to get all sweaty for the trip to the airport), and sat in the airport and then sat 6 hours on the plane. I closed my Move ring. Normally, the only way I can close my Move Ring is to excercise in the morning, then go for a hike or walk around the zoo for a few hours, etc.

So, no exercise. Sat in an airport, then sat 6 hours on the flight home and Move ring closed.

No lie. No exaggeration.

 

[B4U]

It looks like you have already doubled it 15 out of the 16 days this month, so it seems like an achievable goal set for you.

That is because I dumbed down the goal to half of what I usually set, all due to this ridiculous achievement determined by Apple for no reason.

 

[seatton]

Hey, Apple.
Maybe it is time to fix the algorithm about the achievements. Doubling the move ring for 29 freaking times in the month!?
View attachment 770884

What is your current move goal now? If it is 100 then it makes sense for you to double every day For mine, I need to double my goal for 8 times this month.