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Apple Watch Sport's Ion-X Glass Display Cover Subjected to Scratch Test in New Video

Also, why is the Apple Watch only IPX7 and not IP67 like some of it's competitors ? ( The X part means it's not certified against dust, while the 6 means it is )
I really love the design and the software of the aWatch ( vs the others ), but the lack of saphire glass on the Sport and the IPX7 classification does feel a bit like artificial corner-cutting to preserve big margins... ( We're used to that , but still..)
 
You're all fooling yourself for not realizing it's done on purpose by Apple. People who cheap out and get the sport version, will get their watches scratched up and will buy the gen 2. Those who paid extra for the SS, will most likely keep it until gen 3. Either way, Apple will get their $$$$ from those who cheaped out!
 
teknikal90 said:
ok how is this at all bad?????? scraping sandpaper on your watch is akin to running your watch through on a concrete floor
not a common scenario at all.
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It's very common. I've smashed my watches against walls many times. Never once scratched a real sapphire crystal.
 
Soccertess said:
My BMW windshield costs 900 dollars to replace... My Toyota (which windshiled is far superior in quality, 450 at dealership....

Took my BMW to a european repair shop, they order the windshield from BMW, and did it for 600 (same product). Rolex dealers I would assume charge a premium. So the value of the shappire display shouldn't be measured on dealership replacement.

All i was getting at was that the cost difference might not be that extreme. I remember people posting cost estimates fro shappire displays vs gorilla glass 4 (i think) and was surprised at how little difference..
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That was my point. It was a bit tongue in cheek.

I was saying, at a Rolex dealer (where you're probably going to have to pay a hefty premium) they only charge $200 on the relative scale of a $5k--$10k watch.

The OEM glass itself is probably <$20.
 
RogerWilco said:
Sure, Movado is well known for cutting corners and misrepresenting their products. :rolleyes:

Bottom line is my expensive sapphire watch got scratched. Yes, sapphire is much harder than glass, but it will scratch.
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Hmmm, my Movado is 6 years old, I wear it every day and I beat Hell out of it. The tungsten carbide casing and band are both scratched, but the crystal is spotless. Maybe the doorknob was made of diamond.
 
J4B3 said:
The OEM glass itself is probably <$20.
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$15 if you carve it yourself.



rdlink said:
Maybe the doorknob was made of diamond.
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Crystal-Door-Knobs.jpg
 
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Tjex said:
You're all fooling yourself for not realizing it's done on purpose by Apple. People who cheap out and get the sport version, will get their watches scratched up and will buy the gen 2. Those who paid extra for the SS, will most likely keep it until gen 3. Either way, Apple will get their $$$$ from those who cheaped out!
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This seems to be a constant with Apple. The entry-level of their products have often a pretty bad price/performance ratio. The mid priced are the good ones.
 
J4B3 said:
That was my point. It was a bit tongue in cheek.

I was saying, at a Rolex dealer (where you're probably going to have to pay a hefty premium) they only charge $200 on the relative scale of a $5k--$10k watch.

The OEM glass itself is probably <$20.
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ooo.. I follow you now :) Touché!
 
Another interesting video, but non-story. Most people will be as much - or more - careful with the Apple Watch on their wrist as any other $500+ watch. This won't be a problem for folks not banging their watch arm on everything.
 
Soccertess said:
Sounds like a die hard apple fan defending about without any real intelligent thought. Could it actually be that Apple has a huge contribution margin and will have a huge successful product, and the difference between sapphire or ion glass might not be that big. I don't know, but either do you. Logic would dictate that it is just as much speculation that the change in contribution margin would break the profitability on this product (which you are insinuating).

Yes, Apple has R&D, but really, the richest company in the world can't handle the impacts... Once the estimated contribution margin per product comes out by third parties we will see... but I suspect the cost difference is not that drastic.

I hardly believe your rant about R&D and the world would fall. I also don't believe that the ion glass is that bad and will probably not be an issue for most people, but may be a small nuisance. Again, the world won't fall but I bet third parties will love it and sell screen protectors...

Try and keep an open mind and not blindly defend, it's ok to be critical and it's ok to think different... ;)
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You don't know me at all, and I am highly skeptical and logic driven.

You kind of missed my whole point though. No one on this forum has the numbers, so posting guesswork about mark up is quite ridiculous.

It is obvious that the design, production and rollout had a massive cost associated with it. If the Apple Watch is to be a viable product, Apple are going to have to cover those costs through sales of the product. Just because they are a rich company doesn't mean they don't care about all the costs involved. Those costs must be recovered, and only then can we start counting money made above and beyond as profit.

So you can argue that the Apple Watch is being sold for a huge profit all you like, unless you can prove it, all you have is wild speculation. I might just as well come on here and post what I believe Tim Cook spends on socks each year. It would be utterly meaningless.
 
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rdlink said:
Hmmm, my Movado is 6 years old, I wear it every day and I beat Hell out of it. The tungsten carbide casing and band are both scratched, but the crystal is spotless. Maybe the doorknob was made of diamond.
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My Movado is also 5-6 years old and the sapphire crystal is still flawless. The stainless steel body of the watch is scratched to hell though. People don't realize how much abuse a watch faces.
 
It's all well and good saying the watch doesn't scratch under keys, coins, knives etc...

Isn't that what they said about the iPhone 6?

Yet mine has plenty of scratches. When I have only ever used it in a jean or suit pocket on its own with literally nothing else in the pocket.

I don't stab it keys. I don't rub it with sandpaper. I don't chuck it in a bag with lots of stuff in it. It has its own little plush pocket whether I go with it. But it has scratches.

So this video is useless (much like the guy doing the video).
 
MrX8503 said:
My Movado is also 5-6 years old and the sapphire crystal is still flawless. The stainless steel body of the watch is scratched to hell though. People don't realize how much abuse a watch faces.
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I see what you did there... :D
 
Sheza said:
It's all well and good saying the watch doesn't scratch under keys, coins, knives etc...

Isn't that what they said about the iPhone 6?

Yet mine has plenty of scratches. When I have only ever used it in a jean or suit pocket on its own with literally nothing else in the pocket.

I don't stab it keys. I don't rub it with sandpaper. I don't chuck it in a bag with lots of stuff in it. It has its own little plush pocket whether I go with it. But it has scratches.

So this video is useless (much like the guy doing the video).
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You wear a watch as part jewelry, and it likely represent your personality, because it is showing all the time to every one else, people you know or stranger on the street. Phone are in the pocket hidden most of time as a tool, unless when you need to use it as a tool. Normal people does not show up or wear their phone on outside of their body all the time, unless they are using it.

Not sure it is good idea to have a piece of what represent your "personality", to people you know and stranger, with scratch all over the face, unless that is what you are looking for.
 
jasie02 said:
You wear a watch as part jewelry, and it likely represent your personality, because it is showing all the time to every one else, people you know or stranger on the street.
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Technically it is only showing the current time, but only if you turn on the display first. #
 
It costs ~$129 to replace the screen on an iPhone 6 at an apple store, has Apple said how much it will cost to replace the crystal on the watch?
 
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