On the whole I'm enjoying using the Apple Watch, but the one thing I'm finding annoying is the one thing the Apple Watch should be good at - showing the time. The whole point of a wrist watch is to be able to see the time *instantly*, as soon as you look at it. The Apple Watch suffers in two respects here - one, the very slight lag as the watch tries to interpret the accelerometer data. Secondly, the occasional misinterpretation of the accelerometer data - a very obvious twist or jerk of the wrist will mostly always switch the display on, but more subtle movements don't. So then you have to touch the screen - too much effort for something which should be about requiring *no* effort. There's only one possible solution to this as far as I can see - to have an always on display. If Apple couldn't figure out how to do this without draining the battery too rapidly, then they shouldn't have released the watch in my opinion - it's crucial for a watch to tell the time as instantly as your eyes look at it. Anything less, and it has failed.