I think I'm onto something.. I imagine they're going to put a camera on the next generation AW & I can very easily imagine in a world where third party developers create mounts for pets, cars, helmets, etc for the Apple Watch. You'll be able to control the camera from your iPhone, record, and upload.. all very easily. I don't know if you have tried using a GoPro before, but it's not the most intuitive design. And getting it to work with an iPhone is quite often a struggle. So imagine a world where in 3 or 4 years and the sport model from last generation is selling for $199.. these things would go quick. Not only could it be a gopro when it needs to be, but also a fitness and communication device.. etc. Just a thought!