I saw a few fitbit blazes while on vacation at DisneyWorld, compared to a lot of apple watch wearers, though the shear majority of of people seemed to be wearing a traditional fitbit,
I think if you're hooked up in the whole fitbit environment, the blaze may be a nice change. Like the Fitbit Surge and Blaze are similar in that they offer some smart watch abilities but its more geared towards fitness, where as the AW is a smart watch with some fitness features.
I like the customization ability of the AW, though Apple could do more regarding the watch faces. The AW has the ability to run apps, though so far this seemed to have limited appeal, but I do like who you can customize the watch with a wide variety of watch bands, something that isn't really as possible with the Blaze.
I think if you're hooked up in the whole fitbit environment, the blaze may be a nice change. Like the Fitbit Surge and Blaze are similar in that they offer some smart watch abilities but its more geared towards fitness, where as the AW is a smart watch with some fitness features.
I like the customization ability of the AW, though Apple could do more regarding the watch faces. The AW has the ability to run apps, though so far this seemed to have limited appeal, but I do like who you can customize the watch with a wide variety of watch bands, something that isn't really as possible with the Blaze.