This weekend, my uncle was visiting from Maryland and after I spent a few minutes helping my aunt log in to iCloud on her new iPhone, the conversation turned to Apple Watch. About that time I noticed he was wearing a Rolex. So we started to compare features. I mentioned that I had looked at $600-ish diving watches and I'd also looked at $2500+ used Rolex watches before picking up my Apple watch. For me the bottom line was I don't dive that often and for that much more money, those watches don't notify me of events on my phone. It was then he volunteered that his $5,000 Rolex didn't provide those features either. I let everyone know AW pricing runs from $350 to $17000. I don't think he will run out and buy an Apple watch "Edition" or anything but I thought it was good to hear a comment from a Rolex owner about the shortcomings of their Rolex versus my Apple watch. The conversation also included speculation on the electronic media (a local Fox station) about how the Apple watch sales results were "disappointing." I let everyone know that AW had actually sold better than iPhone when it first came out and that there are a lot of shallow haters in the press. While it is regrettable Apple decided to bury AW sales in the "other" category in their financial results, it is way too early to call this thing a failure. I went on Amazon and looked for Gear watches. I was thinking of getting the $99 one so I could do a review comparing the two but now I don't think I'll bother. I don't have any personal stuff on my work-issued GS4 and I wouldn't really be able to do much of a review without it. Then there's the fact AW really does compete favorably with Rolex, and not just Pebble or Gear or any of those other wearables people try to compare it to. I'm an Apple user with Macs, iPads, iPhones going back for years so I assumed the reason AW won over Rolex for me was my own loyalty but to have a Rolex owner impressed by my space grey AW gives me anecdotal evidence it really does have appeal in the upscale watch market that Apple is aiming for.