I've noticed that Apple has been tweaking the Apple Watch portion of apple.com. On the design section they now show images of the watch with the display off. I think it's good they're showing that since it isn't an always on display. One thing I'm curious about though is the use of the "home" screen in marketing shots (especially on magazine covers). It seems like Apple expects you'll typically be in watch face mode (that's where you access glances and notifications) and its more about having things pushed to you or quick glances than going in and out of apps like you might do on your iPhone or iPad. Even on Apple's website the "home" screen is only shown a couple times. I wonder if the decision to use it in ads or on magazine covers was more for artistic reasons than anything else?