Apple Watch website now showing watches with the display off

Discussion in 'Apple Watch' started by Rogifan, Apr 6, 2015.

  1. Rogifan macrumors P6

    Rogifan

    Joined:
    Nov 14, 2011
    #1
    I've noticed that Apple has been tweaking the Apple Watch portion of apple.com. On the design section they now show images of the watch with the display off. I think it's good they're showing that since it isn't an always on display.

    [​IMG]

    One thing I'm curious about though is the use of the "home" screen in marketing shots (especially on magazine covers). It seems like Apple expects you'll typically be in watch face mode (that's where you access glances and notifications) and its more about having things pushed to you or quick glances than going in and out of apps like you might do on your iPhone or iPad. Even on Apple's website the "home" screen is only shown a couple times. I wonder if the decision to use it in ads or on magazine covers was more for artistic reasons than anything else?
     
  2. dannyyankou macrumors 603

    dannyyankou

    Joined:
    Mar 2, 2012
    #2
    This is good. They were giving people the wrong impression before.
     
  3. MrLoL macrumors 6502

    MrLoL

    Joined:
    Jan 20, 2014
    #3
    I'm pretty sure in the Bands section the displays we're always off.
     
  4. virginblue4 macrumors 68000

    virginblue4

    Joined:
    Apr 15, 2012
    Location:
    United Kingdom
    #4
    Apple Watch website now showing watches with the display off


    I agree, pretty sure that they were.
     
  5. Armen macrumors 604

    Armen

    Joined:
    Apr 30, 2013
    Location:
    127.0.0.1
    #5
    Funny, remember my thread?

    http://forums.macrumors.com/showthread.php?t=1855686
     
  6. Mr.C macrumors 601

    Joined:
    Apr 3, 2011
    Location:
    London, UK.
    #6
    I'm not sure what difference this makes to be honest. I think it's pretty easy to picture it with a blank screen anyway.
     
  7. Rogifan thread starter macrumors P6

    Rogifan

    Joined:
    Nov 14, 2011
    #7
    Well some people complained it was false advertising to always show the display with a watch face or whatever.

    ----------

    So some of their marketing is reality (and yes I know the images on Apple's website are renders). :)
     
  8. Mr.C macrumors 601

    Joined:
    Apr 3, 2011
    Location:
    London, UK.
    #8
    That's hardly false advertising. The most important images would be the ones showing the watch with the display on. I don't see how that would be false advertising.
     
  9. Armen macrumors 604

    Armen

    Joined:
    Apr 30, 2013
    Location:
    127.0.0.1
    #9
    It is now. :)
     

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