Read about half of Steve's bio now. So much of him went into the company and every detail of every product that I can't see how Apple can continue without him. Once jobs' vision and roadmap for products has been exhausted I see apple making a somewhat shallow decline into mediocrity. I think in 10 years (or sooner) we'll be looking at a fractured company, an idiot will get power(someone like ballmer or scully) and the 'good' crowd will exodus in protest. Meanwhile the suits, who think about short term profit and not long term goals will take over. That's why HP, Dell, samsung and the others suck, they're playing catch up for short term profits with probably a 6 month to one year strategy. I don't ever see apple going away, just becoming less relevant and 'diluted'.