I know what they say about saying "never", but it struck me just now how Apple uses the iPad Air 2 as the reference point for comparisons to the iPad Pro in their advertising. Like, "nearly double the CPU performance of iPad Air 2" "It delivers up to 1.8 times the CPU performance and double the graphics performance of iPad Air 2" "The 12.9‑inch screen offers 78 percent more display area than that of iPad Air 2." "Since iPad Pro has 2.5 million more pixels than iPad Air 2..." "Despite having 78 percent more display area than iPad Air 2, iPad Pro feels reassuringly solid in the hand." "With 1.8 times the CPU performance of iPad Air 2, the A9X chip delivers incredible speed and responsiveness." "Despite having nearly twice the pixels in its Retina display, iPad Pro still offers up to double the graphics performance of iPad Air 2." These are all from the Apple site. Sure, the Pro is a cool, new device, and has gobs of performance and exquisite screen real estate. But this isn't just positioning a new product in the family line. It's like Apple is saying, "Just look at how our new toy compares to that crappy old Air 2. Who'd ever want to buy one of those when you can get the much more sexypants iPad Pro instead?" It's like the Air 2 is a Samsung product and Apple is selling against it with the Pro. I wouldn't hold my breath waiting for an Air 3.