It kinda doens't seem like a smart idea for apple to start competing against a goliath of a company like adobe, but they are doing it already with FCP and Aperature. It's also somewhat of a slap in the face, because designers are the ones who kept apple in business during the "dark ages" of apple, and Adobe was the company that supplied all the programs that designers used. And you can tell its still happening because apple sales went way up once cs3 was released. So apple is essentially telling adobe, hey thanks for all the help during our hard times but now we are going to directly compete with you.
Oh well, should be interesting.
You do realize that Adobe has screwed Apple a few times don't you?
1. Apple wanted to push Quicktime as a the format for video editing. Adobe wasn't all that interested so Apple bought "Key Grip" from Macromedia and that became Final Cut Pro. Adobe left the Mac video editing arena and just now came back.
2. Adobe tried to jack up Postscript licensing fees for everyone in the late 90s. Apple was so pissed they quickly developed Quickdraw GX as a potential replacement using Truetype fonts. Cooler heads prevailed and QGX was killed.
3. Steve Jobs asked Adobe to do a small video app..Adobe said no thus Apple created iMovie and thus sprang forth iLife.
I've been a Mac user for a long time and trust me. Apple and Adobe's relationship has always been co-opitition. Adobe's a graphics monopoly now. Nothing Apple can do will change that but they can deliver applications that utilize OS X foundations moreso than Adobe who has to keep their apps as cross platform as possible.
Not only do I want to see a
iWeb Pro- CSS editing, WYSIWYG editing, AJAX, Flash,Python and Ruby and the whole nine added in. I want to see Apple do even more.
I want to see them deliver a photo editing application and Illustration hybid app. The photo app should be like Aperture in that it applies non-destructive edits wherever possible. The illustration app should be solid and leverage the excellent graphics capabilities of OS X and OpenGL.
Why? Because Apple needs to further Apple tools and nothing they do is really going to damage Adobe. Apple could craft out a %10 marketshare for a iWeb or iEdit app and Adobe wouldn't blink financially.
If you notice Apple is going heavy on Ajax tools at WWDC 2007 for sessions. That doesn't mean they have their own app coming but I wouldn't be surprised. They just joined W3C The HTML Working Group so they clearly are interested in being at the front lines of HTML evolution
http://webkit.org/blog/98/apple-joins-html-working-group-you-can-too/
There are 6 listed Web technology session listed on the Content and Media tracks. That's actually a lot for Apple. I sense a renewed sense of vigor in this area. I think Apple realizes how important the web is truly becoming with AJAX and other tech.
What better way to show developers how to use the tech than creating a cool Apple app. I think they should price it at $299. That puts it squarely in the competition of Dreamweaver, Softpress Freeway and other bigger apps that need rapid innovation.
The lower end is covered adequately with
Very Basic
Sandvox
Rapid Weaver
iWeb
Mid level
Freeway Express
"roll your own" Textmate/BBEdit, CSSEdit, Safari, Terminal, FTP
Coda
High Level
Dreamweaver with other Adobe add ons.
You see were pretty much stuck with the "Adobe" way at the high level. I'd love to see what Apple can do. Competition is what makes applications better. Most people don't know that Adobe languished on Lightroom until they heard Apple had greenlit Aperture.
http://developer.apple.com/wwdc/tracks/contentmedia.html