Apple working on new product category?

Discussion in 'Apple, Inc and Tech Industry' started by Rogifan, Dec 3, 2015.

  1. Rogifan macrumors Core


    Nov 14, 2011
    Saw this job application. I wonder if this is a brand new product category or an addition to an existing line? If it is brand new I wonder what it might be.

    Product Design Engineer
    • Job Number: 44671537
    • Santa Clara Valley, California, United States
    • Posted: Dec. 1, 2015
    • Weekly Hours: 40.00
    Job Summary
    Join a team of mechanical engineers that will design, prototype, and production ramp a new-category Apple product!

    Key Qualifications
    • - Desired: 2-5 years of hands-on, detailed product design experience.
    • - Experience working in small teams of engineers (i.e. 3-8 people) in work or academic environment.
    • - 3D CAD and 2D drawing skills (any package)
    • - Wide knowledge of basic engineering materials and materials selection process, include rapid prototyping
    • - Consumer electronics cross-functional knowledge: Industrial design, optics and lenses, cameras, sensors, displays, PCBs and flexes, EE, silicon, antennas, batteries, thermals, etc.
    • - Basic GD&T knowledge, tolerance analysis, experience creating and releasing 2D drawings
    • - Design for weight reduction
    • - Ergonomics and human fitting/adjustability experience (example: design headphones to fit wide range of ears and/or heads)
    • - Excellent communication skills: Verbal, written, presentations, participating in working meetings
    • - Proactive problem solving, including root cause analysis and DOE creation
    • - Experience working and driving actions in assembly and part production facilities in Asia, including high-volume mass production.
    You will join a team of mechanical design engineers who will design, prototype, iterate, and launch a new-category Apple product. Your role will include interaction with cross-functional teams like Industrial Design, Display, Camera, Materials, Antenna, Battery, etc.. This is literally a hands-on technical role. You will own parts and drawings in the CAD system, you will do CAD every day, and you will travel to China to support engineering builds. You will assemble early prototypes, solve problems on the assembly line, all working side by side with your team mates inside Apple and at our partner facilities. You will be expected to set an example of technical excellence, and you will be responsible and accountable for your work. Travel will be 15-25%, and you must be willing to move to the Bay Area. This job can only be done from inside Apple's corporate headquarters.

    - BSME required - MS preferred - Ongoing professional education in leadership and/or technical skills is a plus
  2. Solomani macrumors 68040


    Sep 25, 2012
    Alberto, Canado
    the iCar?

    Modern automotive design is done by CADs these days.
  3. maxsix Suspended


    Jun 28, 2015
    Western Hemisphere
    Behind the scenes Apples extreme cash hoard, allows them nearly unlimited freedom.

    Any smart company would constantly be scouring the talented engineering and design teams they employ for new ideas.

    Thus, I'm not surprised. The one uncomfortable truth Apple carries presently is their eggs are all in one basket. A basket that's about to wear out, soon. Then what?

    I'm hoping for Apples sake they can pull a rabbit out of the basket. Failing to do so will be to witness them get flattened on the freeway of life.

    Doomed? No Flippin Way!
    Neutered? Absolutely!

    Fasten your seat belts, devotees, this might get ugly.
  4. tdale macrumors 65816

    Aug 11, 2013
    Christchurch, N.Z.
    It might be to reduce hardware issues, might also be a position for software engineers for the same reason
  5. Designer Dale macrumors 68040

    Designer Dale

    Mar 25, 2009
    Folding space
    I think Apple maintains a secret "talent stew" that engages engineers in open-ended fantasy product research and development just to see who rises to the top of the mayhem. Then they are harvested and sent out for further assignment.

  6. maflynn Moderator


    Staff Member

    May 3, 2009
    I think this is the closest thing to the truth. They hire a bunch of engineers to try to get a proof in concept product and see if it may or may not be something they want to produce.

    These hiring notices really don't have much information to say apple is going to be doing x,y or z in the coming year imo.
  7. Rogifan thread starter macrumors Core


    Nov 14, 2011
    It is interesting though because most of the open positions reference existing product lines. And this one is especially interesting because it references the camera team.
  8. kdarling macrumors P6


    Jun 9, 2007
    First university coding class = 47 years ago
    Yeah, it does sound something like that, considering the emphasis on cameras, antennas and fitting human wearers.

    Heck, even the Doctor wears sonic sunglasses now ;)
  9. mojolicious macrumors 68000


    Mar 18, 2014
    Sarf London
    Not as of yesterday (here in the UK at least) thankfully.

    Missed this bit first time around. How about Mittens?
  10. Tech198, Dec 10, 2015
    Last edited: Dec 10, 2015

    Tech198 macrumors G5

    Mar 21, 2011
    Australia, Perth
  11. jayducharme macrumors 68040


    Jun 22, 2006
    The thick of it
    I doubt this is a car. It sounds like another personal electronic device. Apple already has an extensive team (supposedly) secretly working on the car, and they've been actively pursuing relationships with automotive manufacturers to implement it. I think Apple would be more interested in the software and interface aspects of cars than dealing with their actual fabrication.

    I'm really curious what this "new-category" is. Is it just new to Apple, or is it new to the market as a whole?
  12. 0007776 Suspended


    Jul 11, 2006
    Probably creating prototypes of ideas that the upper management comes up with to see which ones actually work and can be made into something useful. I doubt there is any specific new product that they are hiring for.
  13. jayducharme macrumors 68040


    Jun 22, 2006
    The thick of it
  14. the8thark macrumors 68040


    Apr 18, 2011
    I think this is pretty close to the truth. A lot of new Apple products never heave the prototype stage. But all of them teach Apple valuable lessons that can br brought to the products that do make the retail shelves. A lot of these designs are used (I reckon) to work out who is the best for each project. I say best as if you're not already amazing, you do not get hired by Apple. But the extra amazing ones get the better projects to work on.

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