I pre-ordered on ATT.com on Friday so I would be able to keep my grandfathered voice and texting plan. I was not given an option to buy Applecare + on the pre-order page. So, I called applecare yesterday, and was first told to take the device to an apple store. After I told them that the nearest apple store was over 200 miles away in New Orleans they told me I could bring the device to an ATT store and buy it there. I went to one of my local ATT stores yesterday to confirm this. At first they didn't know, then found a memo saying all customers who pre-ordered between Oct. 7th and Oct. 13th can call the 1-800 number for applecare to buy applecare + Called applecare again to confirm this and they told me the exact thing they said the first time - bring the device to an ATT store to get applecare + added. So I am getting different information from both companies and am just going in circles. LOL. Does anyone have any insight or suggestions to help with this problem?