I was nagging Apple Customer support for the option to buy Applecare+ which wasn't available, and to prevent myself from receiving problems when they said "Go to the Apple Store" I asked them to give me a response in writing for what I should do. First, of note, the iPhones of pre-order ship on Wednesday, October 12. This may be the first announcement of that, I'm not sure. Second, I finally got this email from Apple, and I do not know if it went out to all customers, but based on a lack of comments, I doubt it (and they seem confused for why I wanted it in writing at first): Dear Apple Customer, Thank you for your recent iPhone purchase at the Apple Online Store. We would like to let you know that every iPhone comes with one year of hardware repair coverage through its limited warranty and up to 90 days of complimentary support. AppleCare+ for iPhone extends your coverage to two years from the original purchase date of your iPhone and adds up to two incidents of accidental damage coverage, each subject to a $49 service fee. We noticed you werent given the opportunity to add AppleCare+ to your iPhone. If you would like to extend your coverage for only $99, please reply to this email. Thank you for shopping with Apple. Sincerely, Apple Online Store Team So there you have it.