Recently Apple support for my iPad expired. Within 3 months my screen cracked. One option given from the support supervisor: buy a new iPad at a modestly reduced price. No repair could be offered! No other options. In contrast, my Fitbit watch has a rubber watch band that started to peal right at the edge of the one year warranty. Their response? Took my word for it, said to keep the old watch and sent me a brand new one for no cost, free! They agreed the band was defective, sight unseen! Great experience. What gives Apple? Why should I buy Applecare?