So I went with a friend to subway today and this subway is a very high traffic subway mind you. I ask her to use her Softcard to pay for the meal and when asking the front person to ring it up using mobile payment, they had a deer in headlight stare back. Even though the pay pass logo and the ISIS/SOFTCARD purple logo is clearly present on the customer card machine. Subway allowed 26,000 of their franchise to support soft card mobile payments since october 1st. The employee said the manager was out of town and never showed them how to use it. I will tell you NFC mobile payments has been available and in use for a couple of years now and yet something so simple like subway can't even recognize the mobile payment process. ApplePay isn't gonna make a difference until everyone gets its but not for a few years!