Apple's 2013 Annual Report: Inside the Numbers on Employees, Retail Stores, and More

Discussion in ' News Discussion' started by MacRumors, Oct 30, 2013.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple yesterday filed its 2013 10-K annual report with the U.S. Securities and Exchange Commission, offering some insight into how the company has grown over the past year. Among the interesting tidbits included in the report:

    - Apple's employee headcount grew to 80,300 full-time equivalents, up from 72,800 at the end of fiscal 2012. Nearly all of that growth was outside of the company's retail division, which grew by only 400 to 42,800 full-time equivalents.

    - Apple's retail store count increased by 26 during fiscal 2013, with average revenue per store dropping slightly to $50.2 million from $51.5 million. The company also saw a decrease in the number of full-time equivalent employees per store, moving from 108.7 in 2012 to 102.9 in 2013. As noted during Apple's earnings conference call on Monday, the company plans to open 30 new retail stores in fiscal 2014, with two-thirds of those being outside of the United States. Apple expects to remodel an additional 20 of its existing stores.

    - Real estate holdings continue to grow, with Apple now owning or leasing 19.1 million square feet of space, up from 17.3 million square feet at the end of the previous year. That number includes 2.6 million square feet at the former HP campus in Cupertino that will be demolished to make way for Apple's new headquarters campus. Apple's campus will ultimately contain roughly 3.6 million square feet of space.
    - Apple's advertising expenses rose to $1.1 billion in fiscal 2013, up from $1.0 billion in 2012.

    - Apple expects capital expenditures to rise to $11.0 billion in fiscal 2014, a significant increase of 57% over the $7.0 billion spent in 2013. The retail division is expected to see only a 10 percent increase in spending, while Apple's other capital expenditures related to manufacturing, corporate facilities and infrastructure would grow by over 60 percent. Some of that increase may be related to Apple's new corporate campus, but it is not entirely clear how those costs are being budgeted and accounted for over time. Asymco's Horace Dediu has used Apple's capital expenditure estimates to predict shipments of 250-285 million iOS devices in fiscal 2014, up from around 235 million in 2013.

    Apple's annual report contains a number of other details about the company's operations, much of it targeted at investors and regulators, and addresses such topics as executive compensation, company investments, taxes, and more.

    Article Link: Apple's 2013 Annual Report: Inside the Numbers on Employees, Retail Stores, and More
  2. AppleFan115 macrumors regular

    Mar 8, 2012
  3. theheadguy macrumors 6502a

    Apr 26, 2005
    Excellent employment numbers. Good guy Apple.

  4. Klae17 macrumors 6502a


    Jul 15, 2011
  5. Nothlit macrumors regular

    Sep 14, 2009
    So Apple has roughly 37,500 non-retail full-time equivalents. I saw somewhere recently that the Infinite Loop campus only houses about 3,000 employees. So more than 90% of Apple's non-retail workforce (which would include R&D, engineering, design, marketing, finance, technical support, etc.) works somewhere other than what we all think of as Apple's main campus. Crazy.

    Even the new Apple Campus 2 will only hold about 14,000 employees. Assuming today's numbers, that still leaves nearly 55% of Apple's non-retail workforce working from locations other than a primary Apple campus.
  6. Compile 'em all macrumors 601

    Compile 'em all

    Apr 6, 2005
    Looking good, Apple! And looking forward to the Apple wearable next year! :D
  7. troop231 macrumors 603

    Jan 20, 2010
    Very nice!

  8. nostresshere macrumors 68020

    Dec 30, 2010
    Like em, hate em, or love em. Does not matter.

    This is one big a$$ company.

    They spend $1billion in just advertising.
    $11b in capital expenditures

    Amazing stuff.
  9. Tankmaze macrumors 68000


    Mar 7, 2012
    wow, more then 80,000 employees. that number is huge than most of airline operations :D
  10. winston1236 macrumors 68000

    Dec 13, 2010
    Most probably work in China, no? Or do assembly line employees not count?
  11. Goratrix macrumors regular

    Aug 26, 2011
    According to this page, only around 50,000 out of those 80,000 are in the US. If we assume that the number of retail employees outside the US is quite small (let's say 40,000 are in the US and 2,800 outside), that would leave only around 10,000 non-retail employees in the US.


    Apple has no assembly line employees in China, the manufacturing is done by other companies.
  12. giantfan1224 macrumors 6502a


    Mar 9, 2012
    I wouldn't say 80,000 is a lot. The company I work for has 45,000 full-time employees and 1/50th the market cap of Apple.
  13. bawbac macrumors 65816


    Mar 2, 2012
    Seattle, WA
    But do they all get the appropriate health care package or rely on Obamacare. ;)
    There's a reason for big business to have the part-time job medical coverage loop hole.
  14. Iconoclysm macrumors 68000


    May 13, 2010
    Washington, DC
    It's really not that many, Microsoft is somewhere around 110k.
  15. giantfan1224, Oct 30, 2013
    Last edited: Oct 31, 2013

    giantfan1224 macrumors 6502a


    Mar 9, 2012
    If Apple was more vertically integrated, and actually owned the foundries and manufacturing lines, then their headcount would be significantly higher.
  16. petsounds, Oct 30, 2013
    Last edited: Oct 30, 2013

    petsounds macrumors 65816

    Jun 30, 2007
    From the report:
    So they increased their R&D budget by a billion this year (and a billion again from the year prior). "Can't spend on innovation, my ass!"
  17. blabliblu macrumors member

    Apr 3, 2013
    Brillant stock PR.

    Apple never communicates on actual sales numbers, but invent all sorts of ******** percentage, growth, advertising etc...numbers to make us believe that there is overall sales and growth.

    But their inside board stockholder strategy trumps no one: they artificially made they value rise by having hedge funds, and new holders.

    This is based on air and will make their value fall critically soon enough.
  18. nagromme macrumors G5


    May 2, 2002
    For perspective on that billion-dollar advertising budget:

    Samsung's marketing budget is almost 12 billion--see the final table here:

    Of course that includes more than ads: a lot of it is massive commissions paid to salespeople to push Samsung instead of other brands. Something Apple doesn't do, which explains why Samsung sells so well in carrier stores.

    In fact, Samsung's annual sales commissions alone total more than the ad budget of Apple, Microsoft, Dell and HP combined. More than Coca Cola even.
  19. giantfan1224 macrumors 6502a


    Mar 9, 2012
    Are you being serious or just trolling?
  20. IJ Reilly macrumors P6

    IJ Reilly

    Jul 16, 2002
    He's seriously trolling.
  21. ericinboston macrumors 68000

    Jan 13, 2008
    So about 45,000 people that are not why the need for 45,000 people (that are not your sales force) to create/market/support a handful of products?

    There are engineers, programmers, Q&A, tech support, marketing, sales as the main 5-6 groups in a tech giant's corporation. Unless Tech Support is like 20,000 people large (highly doubt it...maybe 3000), you could take 45,000 and divide it by 6 groups to give you an average of 7000+ people per group...and we all know every group is not the same weight. Trust me, it doesn't take 7000 people to manage iOS or OSX as Developers...or 7000 people to work on the iPad's overall design.

    Anyone have some more details on these 45,000 non-retailers?
  22. intelliot macrumors member

    Jul 18, 2006
    It does take a lot of people. Apple's dev tools are the best in the industry.

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